Echocast Radio The DOC and the GURU

The DOC and the GURU

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
.
#Marketing #Media #Advertising #SouthAfrica #Podcast
Weekly English South Africa Marketing
163 Episodes
80 – 100

EP81: Sport Is A Big Business - Mnqobi Zondi

On this week’s episode of The DOC & The GURU Podcast, we chat about marketing and the commercial aspects of sport as a big business with Mnqobi Zondi, a Senior Administrator at one of South Africa’s major sporting codes. So listen in for the informed views of someone who is…
23 Jun 2021 35 min

EP80: Shift from Strive to Thrive on The Doc & Guru Podcast - Gary Graham

On this week’s episode, we chat to Gary Graham, the Chief Reinvention Officer at 3i’s Group and Co-founder of the Center4Reinvention on all things reinvention and learning to thrive in disruption. Inspired by the work of Dr. Nadya Zhexembayeva and the global Reinvention Society, Gary demystifies ‘the hype around reinvention’…
16 Jun 2021 36 min

EP79: The Doc and Guru meet #theLadyonDrive - Khutso Theledi

In this weeks’ The Doc and The Guru podcast we continue the theme of showcasing powerful young voices on the local media scene. Listen in as Doc and Guru chat with the Mzansi’s newest afternoon drive time show host - on Gauteng’s #1 youth station YFM – the dynamic Khutso…
9 Jun 2021 34 min

EP78: Business Reputation Management - Mind the Gap (Nqobile Alick Mahlangu)

We may debate whether it was Peter Drucker who first made the statement “if you can’t measure it you can’t manage it” but there’s no debating the fact that, when it comes to marketing and advertising, measurement of business and brand reputation is integral to campaign management. This week on…
2 Jun 2021 35 min

EP77: Her vision: Explore, dream, discover - Boipelo Mabe

On this week’s fascinating episode of The DOC & The GURU Podcast, we chat with Boipelo Mabe about her interesting journey as the daughter of a taxi driver from Alex, to broadcaster, model, motivator, influencer, entrepreneur and corporate climber at Cell C. It’s another great insight into real people telling…
26 May 2021 37 min

EP72: Zero Ratings & the 6 Prawn Theory - Kelvin Storie

There is no terrain on the traditional media landscape that has been more scrutinized than TV expenditure. Every cent. Every spot. Every rating point has to be accounted for. TV post campaign analysis has virtually created the twilight zone that is media auditing. So what happens when you buy a…
21 Apr 2021 34 min

EP68: Creatrix and Wanda B Lazarus - Storytellers to the Stars

Are you all sitty comftybold two square on your botty? Then I'll begin! Now of course all you woke music aficionados will recognise this as the intro line to the story of Happiness Stan from the iconic 1968 album Ogden’s Nut Gone Flake. More than that though, it’s also the…
31 Mar 2021 34 min

EP66: BRC and Ipsos - RAMS 2021: Ditching the Diary

On this episode of The Doc and The Guru podcast Broadcast Research Council CEO Gary Whitaker explains how the new Radio Audience Measurement Survey (RAMS) will ensure audio and radio listening measurement will be made Future Ready in 2021. For the past few years the quarterly release of RAMS listenership…
23 Mar 2021 33 min

EP65: Marketer of the Year Finalist - Thulani Sibeko (Standard Bank)

In our 5th and final episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Thulani Sibeko, the Chief Brand and Marketing Officer at the Standard Bank Group. So listen in to hear from the Best of the Best…
17 Mar 2021 35 min

EP64: Marketer of the Year Finalist - Bernice Samuels (MTN)

In the 4th episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Bernice Samuels, the Group Marketing Executive at MTN. So listen in to hear from the Best of the Best as we cover a range of interesting…
15 Mar 2021 36 min

EP63: Marketer of the Year Finalist - Doug Place (Nando's)

In the third episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Doug Place, the CMO of Nando’s Africa, Middle East and India. So listen in to hear from the Best of the Best as we cover a…
10 Mar 2021 31 min
80 – 100