Echocast Radio Micka on Influence

Micka on Influence

Welcome to Micka on Influence—your go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.
Weekly English South Africa Marketing
110 Episodes
100 – 110

Chronicles of a Fabulous Micro-Influencer - A throw-back to 2017 !

Micro-influencers are everyday people turning on its head, the idea that someone needs to be a celebrity in order to have clout and influence. In this episode I take you back to that time when we were graced by Rido and she took us through her motivations … her journey…
27 Jun 2018 31 min

Laughter is the best medicine - The Online Content Strategy & Experience sit-down.

Norm Calmeyer is an online strategy rock-star who fancies himself quite the comic ! Listen in as we unpack micro-influencer management within digital platforms, punctuated with a laugh & a giggle ..... mostly from the podcast host ! Contact the influencer marketing driven experts for solutions that drive RESULTS: www.thesalt.co.za
20 Jun 2018 18 min

From Big Ideas to Big Campaigns

Ad-Man Mark Middleton is our ultimate superhero. One minute, he has his Thinking Cap on as he creates remarkable Big Ideas for name brands; next it’s Up, Up and Away in his Micro-Influencer Cape as he leads narrative for brands like Telkom and Puma! You can’t miss the low down…
13 Jun 2018 17 min

Two brands and a lady.

Meet Matshepo, a seasoned micro-influencer who has kept her poise and slain two big campaigns but still has no intention of “hanging” her influence! Take a close listen as she narrates her role in educating her micro-community and shaping valuable perceptions on brand. Contact our friends at theSalt.They are influencer…
6 Jun 2018 18 min

Brother - at your side.Influencer Marketing from a happy client's perspective.

You know Influencer Marketing rocks and it's the gift that keeps on giving when an international brand that has been in the market for 110 years embraces this concept because results are there for all to see! Dale De Villiers (Marketing Manager - Brother South Africa)walks us through a Reason-to-Believe…
30 May 2018 23 min

A media legend gives us a rare peek into his Influencer Marketing Crystal Ball !

One of South Africa's serial innovators and media legends;Ken Varejes is known for taking ideas and growing them into highly successful businesses. We explore the trailblazing exploits of this humble soul, in media & marketing,how he landed on and is invested in Influencer Marketing and how every business needs to…
23 May 2018 26 min

Suzuki Makes Influencer Marketing Their Way Of Life.

The automotive industry can be quite bumpy. In this first of its kind episode, Suzuki South Africa's Charl Grobler walks us through what it takes to even the ride and in the process build an award winning brand. Contact our friends at theSalt. They are influencer marketing driven experts and…
9 May 2018 15 min

An Ad-man and his Bag of Tricks

In the performance marketing revolution, businesses are looking for plain, good ol’ RESULTS. Players increasingly find themselves under pressure to deliver results in a constantly changing digitally led- marketing landscape. Listen in to my interesting conversation with Penquin SA’s Neill Robertson as he talks about how they are integrating this…
5 May 2018 14 min

That Bounce in Influencer Marketing

Shaun Strydom, MD of Bounce Inc. South Africa is a ball of energy and a huge advocate of Influencer Marketing. He has the results to show for it! In this episode he highlights how he has managed in a short space of time to attain brand lift by concentrating on…
27 Apr 2018 20 min
100 – 110