Micka on Influence

The Influence of Celebrity

We live in an era of finicky and perceptive consumers and so a common thread of #TRUST & #AUTHENTICITY should exist between influencer marketing and celebrity endorsement(s). Having managed actors & voice artists for over 12 years, celebrity whisperer Lisa Modisane has mastered the craft of understanding relationship management. In…

4 Apr 2019 29 min

How Influencer Marketing is Transforming Public Relations.

In today’s episode, we are joined by seasoned Public Relations Practitioner, Mary Gearing.She is co-MD at Magna-Carta Reputation Management. Listen in as she unpacks how the advent of influencers has changed the PR space we see now! A big thank you to our friends at Nfluential for making sure conversations…

15 Mar 2019 17 min

The Accidental Superstar Influencer

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a…

6 Mar 2019 20 min

You don't have to be a big brand to have great (influencer)marketing

Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands. Is there space for it in small business? Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses through the power of online marketing…

1 Mar 2019 12 min

What’s all this fuss about Podcasts & Podcasting?

Podcasts are gaining popularity fast. Not only are they an easy & digestible media format but it’s often so easy to multitask while listening to them. There is always something to listen to - whether one needs to laugh or simply to learn something new. Echocast’s Frontman - Barry Ranking…

20 Feb 2019 21 min

Strategy as a science of ensuring Influencer Marketing Success

Influencer Marketing is fairly new but breaching the introduction stage in South Africa. One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance. A new business has been set up…

15 Feb 2019 13 min

A Look into the Future of Influencer Marketing

It’s no secret that influence is a hot commodity for brands, and Influencer Marketing is not going anywhere anytime soon. Serial Alternative Media guru;Pieter Groenwald - Divisional CEO of the Nfinity Group,journeys us to his learnings of the past 7 years and the trends shaping the future of this exciting…

30 Jan 2019 32 min

21st Century Employee Advocacy gets Influenced

Employee Advocacy in the new-age is heavily anchored on Influencer Marketing. Perennial disruptors and innovators; the Nfinity Group, is of course playing a leading role in introducing this concept through The Internship. Kevin Kirby unpacks how brands aren’t seeing exactly how they can amplify the brand story at scale with…

12 Dec 2018 21 min

Match Made in Heaven or Strange Bedfellows?

There’s a definitive line between PR and Influencer Marketing. The two can and should play off each other.  In today’s episode, I am joined by Anne Dolinsheck, public relations powerhouse, blogger and gladiator in a pencil skirt according to Huff Post! Her calling is to “drag” brands - kicking &…

5 Dec 2018 13 min

Influencer Marketing & Tech - The Power of People Meets Technology

Influencer marketing globally has breached the introduction stage and is on cue for even greater growth. Trailblazing Influencer-TECH business, Webfluential is a huge part of this evolution. They are taking a serious approach to establishing super-efficiencies in finding on-brand influencers; from research through to analytics, metrics, tracking and refined reporting…

28 Nov 2018 23 min

Under the Influence: The Heineken Way

Consumers the world over have unbelievable choice when it comes to alcoholic beverages. So in a crowded market with evolving beer palates, how does Heineken keep their liquid on consumers’ lips while maintaining global dominance? Listen in to find out and ... Contact our friends at theSalt. They are influencer…

31 Oct 2018 15 min

Media Agency of the decade swears by Influencer Marketing!

Advertisers face a lot of challenges in this day and age - from ad-blocking to high media costs. Digital powerhouse and media agency of the decade 2009 - 2018, The Media Shop; know a great thing when they see it. So Influencer Marketing has become a natural part of their…

24 Oct 2018 14 min

The power of authentic human interactions.

Authenticity & Trust are notable elements for an effective Influencer Marketing Strategy. In this episode I am joined by two beautiful, strong women. They detail the impact of their campaign and how authentic conversations in an environment of trust can act as a catalyst not only for brand performance but…

3 Oct 2018 18 min

Webfluential and partners champion mutualism of Influencer Marketing & Tech.

In the current influencer marketing technology landscape, there is no single solution that comprehensively covers processes from discovery to engagement to tracking to reporting. There are just too many solutions, and they are fragmented. Meet genius Technology Entrepreneur, Murray Legg as he unpacks that intricate relationship, the disruptive opportunity and…

26 Sep 2018 20 min

Pearls of Influencer Marketing Wisdom

This episode is for anyone in Marketing, Communications & Business, whose objective is to improve brand equity and deliver lateral value by working with influencers in a two-way partnership that works! Jarrod Stewart, a seasoned Sales Director,delves deep into Influencer Marketing, why brands should care, its evolution and what the…

12 Sep 2018 21 min

All about Influencer Marketing & why those Nando’s chicks are a total dish!

Nando’s, a Proudly South African brand, is synonymous with great chicken and cheeky marketing that resonates. No wonder they are always on consumers’ lips the world over. In today’s episode, their General Manager - Digital & CRM gives us an expert take and nuggets on Influencer Marketing as a special…

5 Sep 2018 16 min

The Special Fizz in Twizza’s Performance

Twizza is a brand always hungry for growth.It rather makes sense that they are constantly on the ready to seize any golden opportunities in the evolution of marketing. Our guest in today's episode talks through the power of Brand Authenticity in the age of the Smart Consumer and on the…

29 Aug 2018 19 min

When you can’t afford not to !

The path to a satisfied consumer in financial services is fraught with challenges, chief among them being negative sentiment. The avalanche overshadows any positives in the brand offering. In today’s episode, Budget Insurance’s Susan Steward breaks down how as an outside voice, they are generating trust and managing the brand…

22 Aug 2018 9 min

Influencer Marketing Keeps Battery Centre Recharged

Heritage brands need to always innovate to remain relevant and to preserve Customer Value. Meet Battery Centre, the largest battery fitment brand in South Africa with over 160 branches in Southern Africa. They may seemingly be on the “wrong side of 40”but are definitely not over the hill! Find out…

15 Aug 2018 17 min

Cell C’s Customer Centricity Pays Off.

Having recently rolled out a new brand identity tagged with the brand statement “Connect Your Way”, mobile service provider giant Cell C is all about delivering affordable, high quality products and creating real relationships with customers. Wes Hayllar, Head of Digital Marketing, unpacks how Influencer Marketing has: 1. Enabled the…

8 Aug 2018 24 min