Echocast Radio The DOC and the GURU

The DOC and the GURU

An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast
Weekly English South Africa Marketing
163 Episodes
140 – 160

EP22: An Interview with Stuart Lowe, from WhyFive, about BrandMapp

WhyFive is a consumer insights consultancy powered by BrandMapp, a unique South African data set that focusses on premium markets. Joining us today to talk us through what BrandMapp's mandate is, what makes it different and where it can be accessed and used is Stuart Lowe, Commercial Director at WhyFive…
27 May 2020 34 min

EP20: An Interview with Josephine Buys, CEO of the Publisher Research Council

The Publisher Research Council (PRC) was founded and is funded by the major publishers in South Africa to conduct audience measurement research. Heading up the PRC is Josephine Buys, a seasoned brand and business developer and marketer, who joins us via Zoom as we briefly discuss the role of the…
13 May 2020 32 min

EP16: An Interview with Carl Louw, CMO of OUTsurance

OUTsurance are one of the biggest advertising spenders in the country and today we chat to their Chief Marketing Officer, Carl Louw, who explains why they have always relied so strongly on personal testimonies from actual clients in their marketing and why reach and frequency across a whole range of…
14 Apr 2020 34 min

EP14: An Interview with Koo Govender, Chair of The Advertising Media Forum

The Advertising Media Forum (AMF) are a group of media agencies and individuals from strategists and planners to buyers and consultants who handle 95% of all media expenditure in South Africa. Heading up the AMF is Koo Govender, a seasoned media and business executive, who joins us via Zoom as…
31 Mar 2020 30 min

EP11: An Interview with Dr Nik Eberl, Brandologist and Historian

A fascinating and inspiring interview with Dr Nik Eberl from the Future Leader Forum around how to leverage off all the good things that come out of hosting a world cup or being world cup winners to build a better Brand South Africa. You can connect up with Dr Nic…
10 Mar 2020 28 min

EP10: An Interview with AMASA Chairman, Parmeshan "Cheese" Moodliar

The Advertising Media Association of South Africa (AMASA) has always been synonymous with networking, education and development within the industry and has grown into a professional organisation despite the challenge of being run by volunteers. This week we are joined by Parmeshan Moodliar as we look at the history of…
3 Mar 2020 30 min

EP09: An Interview with the marketing team from King Price Insurance

Not many brands have managed to break into the market with as strong a disruptive strategy as King Price Insurance did almost a decade ago. And they have been riding that disruptive wave ever since. Natalie Bisset and Marno Boshoff from King Price join us in studio today to look…
25 Feb 2020 29 min

EP08: An Interview with Craig Livingstone about Sports Marketing

For over 20 years CRAIG LIVINGSTONE has been connecting brands and audiences through athlete management and sponsorship and this week we're honoured to have him join us in studio to chat through his experiences and the ins and outs around the marketability of sports and athletes in particular. To connect…
18 Feb 2020 34 min

EP06: An Interview with Mathe Okaba, CEO of the ACA

The Association for Communication and Advertising South Africa (ACA) is the official representative body of South Africa's advertising and communications profession. This week’s episode is a bit like something out of Dickens, "A Christmas Carol" as we unpack Creativity (the ghost of Advertising Past), Procurement (the ghost of Media Present)…
21 Jan 2020 33 min

EP05: An Interview with Virginia Hollis, AdFocus Lifetime Achievement Award Winner

In every industry there are the unsung heroes; those individuals who tirelessly volunteer their time and efforts towards improving the sector, participating in industry associations and mentoring youngsters who are entering the field. Virginia Hollis is one of these unsung heroes and her recent AdFocus Lifetime Achievement Award has been…
19 Dec 2019 41 min

EP04: An Interview with The Napsta about First Language Advertising

Napoleon Masinga aka The Napsta might be better known as the King of Christian Comedy when he’s live on stage; but this time he’s live in studio with The Doc and The Guru. One of the industry amavulandlela, this young entrepreneur is determined to make some noise when it comes…
12 Dec 2019 34 min

EP03: An Interview with David Blyth about Challenger Brands

Challenger Brands... They shake things up. They change the rules. They get famous. And they do it with passion and smarts, not big budgets or easy answers. In this episode, the Doc and the Guru chat to DAVID BLYTH from eatbigfish about Challenger Brands and their growth and impact in…
5 Dec 2019 24 min
140 – 160