The DOC and the GURU

EP42: Diversity in Marketing. What's in a name? Qingqile Mdlulwa

As we tentatively step into the Roaring Twenties (Series 2) there are few topics more critical, or more pressing for achieving sustainable growth in the local #marketing and #advertising industry, than Diversity in Marketing. In life you have to achieve lot to earn your own name. Rafa. Messi. Tiger. I…

14 Oct 2020 34 min

EP41: Creative Intelligence. Dr Cherylene de Jager

“All of us are born with an abundance of curiosity and creative potential. We started our journeys exploring and embracing the world with awe and our curiosity knew no boundaries. We approached everything without fear and with great enthusiasm”. These are the words of Dr. Cherylene de Jager, our guest…

7 Oct 2020 31 min

EP40: From Gorillas with Calculators to Streams of Cool. A chat with Wayne Bishop

The Warc (World Advertising Research Centre) report on The Future of Strategy 2020 report is based on a global survey of strategists and highlights the impact of COVID 19 on the role of strategy and strategists around the world. The report highlights 3 reasons for optimism and 3 reasons for…

30 Sep 2020 36 min

EP39: "This idea is so crazy, it might just work!". An interview with Styli Charalambous

When a self-confessed “fully reformed” London banker from Port Elizabeth decides to launch a print edition of a weekly newspaper during Covid19, you’d be forgiven for saying it’s a “madder than a bag of snakes” concept. Madder than a bag of snakes indeed! Not our words but the words of…

23 Sep 2020 34 min

EP38: He offers his expert views about events both on an off the bike. An interview with Robbie Hunter

With the Tour de France heading for an exciting finish on Sunday, we are honoured to have Robbie Hunter join us on The DOC & The GURU podcast this week. As South Africa’s first stage winner in the Tour, an event that he raced in 9 times during his illustrious…

16 Sep 2020 34 min

EP37: What Remote Sandcastles and the Titanic have in common. An interview with Colin J Brown

If you would like to know what Remote Sandcastles and the Titanic have in common, then you are at the right place. Listen to this week’s episode of The DOC & The GURU Podcast, where Gordon Muller and I have a fascinating chat with Colin J Browne, author of How…

9 Sep 2020 32 min

EP36: Modern media methods, the rise of digital, data and user-centered real time. An interview with Jason vd Berg

On this week’s episode of The DOC & The GURU, we catch up with a local media man who has gone global as Jason van der Berg connects with us from Smart-Digital in Berlin. We have a great chat about his journey from South Africa to Europe, the similarities and…

2 Sep 2020 32 min

EP35: An interesting view on the future of fragrance and cosmetic brands. An interview with Beverley Gardner

On the week’s The DOC & The GURU Podcast, Gordon Muller and I venture into very unfamiliar territory, whilst asking “Mirror Mirror on the Wall…. “ That’s right, we are chatting beauty and fashion marketing and have invited in an expert, Beverley Gardner, to help us. In another interesting episode…

26 Aug 2020 35 min

EP34: Insight into the South African Social Media Landscape Report: An interview with Mongezi Mtati

On this week’s The Doc and The Guru podcast Mongezi Mtati, Marketing Manager of Ornico takes us on an interesting journey through the 2020 South African Social Media Landscape report. The survey based on more than 100 of South Africa’s biggest brands confirms the need to go beyond the data…

19 Aug 2020 35 min

EP33: What the Doc&Guru have learned about marketing and advertising during lockdown? Also who would be future guests?

Can the advertising industry put together a decent softball team? You be the judge as you join us this week on The Doc & the Guru podcast. We discuss a few of the key things we’ve both learned about #marketing and #advertising during lockdown and throw forward to some of…

12 Aug 2020 26 min

EP32: "The basics of advertising haven't changed - a good and creative story is always critical" - Oresti Patricios

This is one of the points from our guest on this week’s episode of The DOC & The GURU podcast, where we welcome @Oresti Patricios, CEO of @Ornico. We have a very engaging chat about tracking, tends and monitoring of brands’ advertising-spend and media, and address the sector economic devastation…

5 Aug 2020 30 min

EP31: Media Agencies Beyond the Pandemic. Is it terminal? An interview with Chris Botha

Mark Twain once wrote that “I can understand perfectly how the report of my illness got about but the report of my death was an exaggeration”. Pundits have been writing off agencies for a decade. In 2019, before the #Covid19 meltdown Forbes Magazine wrote “Your Ad Agency Is Dead. It's…

29 Jul 2020 33 min

EP30: Findings from BrandFinance 2020 Top50 Brands Report. An interview with Jeremy Sampson

In this week’s The Doc and The Guru podcast we explore some of the key findings from BrandFinance 2020 Top50 Brands Report. Brand Finance has assessed the impact of COVID-19 based on the direct effect of the C19 outbreak on enterprise value, compared to the baseline on 1st January 2020…

22 Jul 2020 34 min

EP29: How to build a winning radio brand: the secrets behind it. An interview with Greg Maloka

In this week’s The Doc and The Guru podcast we chat with the archetypal Afropolitan: Kaya FM Managing Director Greg Maloka. Greg shares the secrets behind what it takes to build a winning radio brand. And he should know because once again Kaya FM has walked away with the accolades…

15 Jul 2020 35 min

EP28: The hybrid and 'Holy Trinity of Marketing'. An interview with Mike Sharman

On this week's The DOC & The GURU podcast, we chat with Mike Sharman, Co-founder of Retroviral, Retroactive, Webfluential.com and MatchKit.co (yes, a company that they launched during lockdown – crazy, right?). In a fantastic episode, he shares his thoughts on the hybrid and 'Holy Trinity of Marketing' – Digital,…

8 Jul 2020 36 min

EP27: What is the future of "radio for the people, by the people"? An interview with Franklin Huizies

When it comes to community radio, if you don’t know your MDDA from your NCRF, then this podcast is for you. Many media decision-makers still think of community radio stations as the new kids on the block, but they have been a feature of the local media landscape since the…

1 Jul 2020 34 min

EP26: The role of community media today: An interview with Zukiswa Potye CEO of MDDA

If there is one thing we have learned from the Covid19 pandemic, it is that no country can functional effectively without the facility for robust communication at a community level. Established in 2003, the Media Development and Diversity Agency (MDDA) is a statutory agency set up to facilitate sustainable independent…

24 Jun 2020 35 min

EP25: How African Bank is using a simplified technological customer interface to create a sense of community.

This week on The Doc and The Guru Podcast we chat with Kaibe Mollo Head of Marketing at African Bank. Rated number 1 in customer satisfaction in the 2019 SA Customer Satisfaction Index. Retail deposits up 115% YoY and Net Profits After Tax up 13%. Find out how African Bank…

17 Jun 2020 28 min

EP24: Lifestyle Branding and The Role of Women in Sports Administration

In this week's episode of The DOC & The GURU podcast, we chat with Debbie Braun, owner and CEO of U.R.US on her two passions; Lifestyle Branding and The Role of Women in Sports Administration. We delve into the concept of Lifestyle Branding, and in a very brand-conscious country like…

11 Jun 2020 31 min

EP23: The Silver Screen or the Small Screen? There can be only one. An interview with Ryan Williams.

In this week’s podcast we discuss what needs to be done to kickstart Cinema after Covid19 lockdown. Join The Doc and The Guru as we chat with Ryan Williams, CEO of Ster Kinekor, on the future of cinema in a post #Covid19 landscape. Will there be enough quality content to…

3 Jun 2020 35 min