EP34: Insight into the South African Social Media Landscape Report: An interview with Mongezi Mtati
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On this week’s The Doc and The Guru podcast Mongezi Mtati, Marketing Manager of Ornico takes us on an interesting journey through the 2020 South African Social Media Landscape report.
The survey based on more than 100 of South Africa’s biggest brands confirms the need to go beyond the data. As customers are evolving it is the smartest brands, with the most intelligent analysis and insightful understanding of people, that will win.
While, 79% of marketers believe #SocialMedia has the potential to help business grow, only 1 in 4 marketers agree that they are getting as much value out of social media as they can. So, what are the top platforms and how do marketers measure success?
What does this all mean for Social Media in 2020 and why does Arthur Goldstuck believe “these are hard times for Social Media”?
Listen in and subscribe free to The Doc and The Guru for the latest insights on #Marketing and #Media in South Africa.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The survey based on more than 100 of South Africa’s biggest brands confirms the need to go beyond the data. As customers are evolving it is the smartest brands, with the most intelligent analysis and insightful understanding of people, that will win.
While, 79% of marketers believe #SocialMedia has the potential to help business grow, only 1 in 4 marketers agree that they are getting as much value out of social media as they can. So, what are the top platforms and how do marketers measure success?
What does this all mean for Social Media in 2020 and why does Arthur Goldstuck believe “these are hard times for Social Media”?
Listen in and subscribe free to The Doc and The Guru for the latest insights on #Marketing and #Media in South Africa.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
