The Curse of The Creative – An Award-Winning Radio Promotions Podcast.

The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media.

Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients.

Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative.

Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio promotions!

**The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**

Weekly English Explicit South Africa Marketing · Business Paulo Dias Nick, Bongani, Refiloe,Ricci, Justin.

65 Episodes

20 – 40

The Gang say your name.

Could you guess someone's name based on a few clues? The Gang think this would be a great radio promotion.

21 Feb 2024 3 min

The Gang don't like your ex.

The Gang deal with awkward break ups and suggest where to stick all those left over throw pillows.

6 Feb 2024 7 min

The Gang are stumping the zoo

A fresh take on an age old radio promotion gets Nick a lot of parks.

15 Nov 2023 12 min

The Gang are sneaks.

Feefs cooks up a great sneaker promotion.

15 Nov 2023 14 min

The Gang Get To Da Choppa.

Ricci has so much money he's literally throwing it out of helicopters.

1 Nov 2023 11 min

The Gang are on back-up power.

Paulo wont let load shedding get in the way of a radiothon and Justin tapes down his faders.

18 Oct 2023 8 min

The Gang don't trust listeners.

Bongani's idea reminds Ricci of a dodgy competition entrant and her dog.

18 Oct 2023 11 min

The Gang Pass The Parcel.

Justin is already thinking of Christmas but will Ricci, recently returned from Paris, say Oui to his idea.

18 Oct 2023 8 min

The Gang go on a road trip with QR Codes

Whisper it, but the Gang may have found a way for radio audiences to use QR Codes.

4 Oct 2023 7 min

The Gang get wordy.

A freak lightening storm tried to take out your favourite radio creatives but it could not deter Nick from his love for words.

4 Oct 2023 7 min

The Gang Wine Down

Feefs is in the hot seat for the first time and she's feeling comfortable enough to pour some wine. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

27 Sep 2023 7 min

The Gang are Greta Thunberg

Paulo starts a ''streaming'' station to save water. The Gang and Greta approve. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

21 Sep 2023 8 min

The Gang have radio beef with Feefs

In an attempt to get more listeners we tease our spin-off podcast about the latest radio industry gossip - but we know you prefer to hear our concept for mispronounced brand names.

6 Sep 2023 6 min

Episode 31 - The Gang have a Queen

Fifi is in the house just in time for Nick to prove that he's The Un-Handy Man. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

30 Aug 2023 8 min

Episode 30 - The Gang blames it on Rio

The Gang take pot shots at São Paulo, who deserves it for stealing a safe driving concept from those poor Brazilians. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

3 Aug 2023 9 min

Episode 29 - The Gang unmask a singer

Bongani is in the hot seat and finds out that flattery and bad singing gets him nowhere. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

3 Aug 2023 8 min

Episode 28 - The Gang go too far

Fresh meat Justin pitches his first concept - how many new-boy-spite flushes will he get? Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

3 Aug 2023 6 min

Episode 27 - The Gang has a new member

Your favourite radio promotions podcast has a new member and try find out if a dating show will work on radio. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

27 Jul 2023 7 min

Episode 26 - The gang are feeders

Have everything on the menu... The creative team at Ultimate Media bid farewell to Greg and polish this one into a working promotion for fast food outlets or franchises. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

19 Jul 2023 7 min

Episode 25 - The gang talk a ball for it all

A name really can make a promotion! The creative team at Ultimate Media discuss shutting down the city and a campaign that is ideal for giveaways. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

12 Jul 2023 5 min