Ultimate Media The Curse of The Creative – An Award-Winning Radio Promotions Podcast.

The Curse of The Creative – An Award-Winning Radio Promotions Podcast.

The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media.

Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients.

Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative.

Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio promotions!

**The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**
Weekly English Explicit South Africa Marketing · Business Narrated by Nick, Bongani, Refiloe,Ricci, Justin.
65 Episodes
40 – 60

Episode 24 - The gang talk bad financial decisions

Some bad decisions were made in the creation this week's episode. Beyond the flushing, you'll find that the creative team at Ultimate Media craft a promotion that could work for a financial institution. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
5 Jul 2023 5 min

Episode 23 - The gang want you to bring them coffee

A little promotion to get you going in the morning! The creative team at Ultimate Media discuss a coffee run promotion that needs the listener to go above and beyond... just don't be latte. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
28 Jun 2023 4 min

Episode 22 - The gang talks artist interviews

Traffic Jams. The creative team at Ultimate Media, discuss a new way to do artist interviews and an album launch. Look out for Greg's gratuitous name drop *cough* Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
21 Jun 2023 11 min

Episode 21 - The gang discuss BOT or NOT

A modern twist on the old classic 'True or False'. The creative team at Ultimate Media come up with a promotion that plays with AI. Look out for the "The man-made moo"... Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
14 Jun 2023 4 min

Episode 20 - The gang talk recipes and dating

A lot of flushing to be found here! The creative team at Ultimate Media discuss recipes on radio. *Not for sensitive listeners. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
7 Jun 2023 8 min

Episode 19 - The gang talk dead air

"Open up your ears with silence" - What?! The creative team at Ultimate Media discuss a concept that could suit a 'gender based violence' awareness campaign. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
31 May 2023 7 min

Episode 18 - The gang want you to BANK it or BURN it.

A promotion that won't work in South Africa...or so they say. The creative team at Ultimate Media discuss burning prize money. The audience gets to play Roman Emperor with a thumbs up or down. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
24 May 2023 6 min

Episode 17 - The gang lick it... for a ticket.

It rhymes and it works. The creative team at Ultimate Media have a solution for any ticket giveaway. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
17 May 2023 5 min

Episode 16 - The gang solves Mother's Day

It started out beige but the Ultimate Media lads came to the rescue. Here's a Mother's Day solution that moms and brands can get behind. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
10 May 2023 5 min

Episode 15 - The gang talk clearance sales

What would you like to clear out of your life? The creative team at Ultimate Media have the answers in the form of a radio promotion. A concept that goes from hypnosis to rubbish rugby teams. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
3 May 2023 6 min

Episode 14 - The gang talk recipes

"The best idea we've had on this whole series". The creative team at Ultimate Media discuss a local promotion that works for restaurants. Our first 'ALL FLIGHT'. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
26 Apr 2023 4 min

Episode 13 - The gang have their first guest

Spend on radio rather than tv! The creative team at Ultimate Media invite their boss to join them for an awkward flush session. Simon Parkinson (Hot 1027) wants to do a car promotion in May. *Please note: Toyota did not sponsor this podcast - as much as we'd love that…
19 Apr 2023 11 min

Episode 12 - The gang want you to quit your day job

Imagine a radio station paying your salary for a year? The creative team at Ultimate Media mull over calling it all in. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
12 Apr 2023 9 min

Episode 11 - The gang talk time

Cash is not king... The creative team at Ultimate Media discuss a radio promotion with a different kind of prize. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
5 Apr 2023 5 min

Episode 10 - The gang do Easter with AirTags

The creative team at Ultimate Media discuss a radio Easter egg hunt with a difference... and some logistical difficulties. WARNING: Excessive flushing! Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
24 Mar 2023 7 min

Episode 9 - The gang wants to scratch it or win it

The creative team at Ultimate Media discuss a promotion that allows you to showcase various destinations easily. Ideal for the hospitality or airline industry. A special shoutout to our Project Managers and Production team who make these ideas come alive. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
17 Mar 2023 6 min

Episode 8 - The gang talk time spent listening

The creative team at Ultimate Media discuss a TSL promotion to launch a new phone. We'd also like to welcome our first advertiser on The Curse Of The Creative Podcast...Movie Trailer Voice-over Artist Guy. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ With thanks to Kevin MacLeod for Royalty…
10 Mar 2023 10 min

Episode 7 - The gang makes someone famous

The creative team at Ultimate Media learn a new word as they try spice up radio competition prizes. Forget cash... think fame? Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
3 Mar 2023 5 min

Episode 6 - The gang do giveaways

The creative team at Ultimate Media discuss ticket giveaways. Comedy, concerts, commentating and a little bit of pain*. *No listeners were harmed in the recording of this podcast contrary to the content of the episode. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
24 Feb 2023 6 min

Episode 5 - The gang validates first world problems.

The creative team at Ultimate Media discuss the *serious* problem in radio. The ideal concept for a brand that doesn't take itself too seriously. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
7 Feb 2023 9 min
40 – 60