SimplyBiz - Articles

What is Pay-per-click and why your small business needs it

PPC is a form of advertising where you pay the publisher every time the advert is clicked. The days of being able to rely on organic traffic are over, and most businesses must opt for a mix of paid and free PPC activities.

27 Aug 2 min

It’s Time to Re-Think What Is ‘Too Old

Did you know that according to the Harvard Business Review, older entrepreneurs have a significantly higher success rate than their youthful counterparts?

27 Aug 2 min

What Customers Want

I recently watched a re-run of the movie “What Women Want” starring Mel Gibson. It’s an excellent comedy, raising the ultimate unanswerable question. Every husband will testify to this. It seems to be a similar predicament for service providers the world over when it comes to the question: What do…

27 Aug 3 min

The rise of ecommerce

As a result of the various COVID-19 lockdowns, South Africa’s ecommerce sector has exploded. There has been a permanent change in the way that people shop and, in turn, the way that businesses need to operate.

27 Aug 3 min

7 Wellness skills to implement today

In times of turmoil, it is always the way we choose to respond to situations that determines our well-being. Are we choosing to be reactors or creators?

27 Aug 2 min

Shockproof your business now!

A black swan event is defined “as an unpredictable event that is beyond what is normally expected of a situation and has potentially severe consequences.”  Instability and black swan events appear to be the hallmark of the 20s. It’s only 2022 and we have already experienced climate change-induced natural disasters,…

27 Aug 5 min

dont regret it. password it

There have been several recent and far-reaching privacy breaches that have left many South Africans vulnerable… it also means that our businesses are more exposed to risk.

27 Aug 4 min

Give your brand an identity!

Yes! Regardless of where a customer engages with your brand—whether it’s by visiting your website or walking past your storefront—the look and feel should be consistent.

27 Aug 2 min

10 Black Friday promotions to boost your sales

Black Friday and Cyber Monday are effectively the start of the silly season shopping frenzy. No business can afford not to take advantage of the hype and excitement. Here are some of the most popular types of promotions that will help you catch some of the increased spend.

27 Aug 2 min

Sales tips for the festive season

This time of the year creates great opportunities for you to solidify the relationship you have with your existing customer base and hopefully attract new ones through great referrals. Here are some marketing options to consider as part of your small business holiday toolkit:

27 Aug 2 min

Facebook holiday marketing tips

When approaching any of the holiday times of the year, small business owners should take advantage of every opportunity to market their business.

27 Aug 1 min

Know your business from the inside out

Whether you are having a catch up with an investor who has been keeping track of your business or you’ve secured the opportunity to pitch for funding, the most important thing is to be prepared.

27 Aug 2 min

How to make happy customers happier in 2021

You may be familiar with the adage: Happy wife, happy life” but I think that as small business owners, we should adopt the mantra: “happy customer, better slumber”,

27 Aug 4 min

5 steps for keeping your star employees

High-performing employees are your most important asset. Here’s how you can keep them around for the long term: 

27 Aug 1 min

Why innovation needs your attention today

Global crises like COVID-19 or Black Swan events are not catalysts for leaders to think about the future. Future-focused leaders think about renewal all of the time, how to reposition products and services, and how to differentiate and create new demand or markets.

27 Aug 4 min

10 habits that will help you get to grips with your finances

Small-business owners often neglect the financial side of things and struggle with getting outside funding. As strange as it sounds, funding is not always the solution to the problem. Look at the following example: After being retrenched, a budding entrepreneur decided to start a tutoring business but battled to see…

27 Aug 1 min

Turn your silver into gold! part two

Running a business in your silver years, is not just a good way of making your pension last longer, it may also keep you in better physical and mental health. While most working people dream of spending their days reading and taking strolls, the reality is we all benefit from…

27 Aug 3 min

Turn your silver into gold! part one

Running a business in your silver years, is not just a good way of making your pension last longer, it may also keep you in better physical and mental health. While most working people dream of spending their days reading and taking strolls, the reality is we all benefit from…

27 Aug 5 min

Thinking about expanding your small business

Small businesses that have survived the early start-up stages and have established themselves in the marketplace must devote some time to mapping out possible growth trajectories for the short, medium and long term.

27 Aug 3 min

Build Relationships Not Walls!

What is the key element of business success? Now there’s a question that could lead to a multitude of different answers: A great product; a positive cash flow; a solid business plan; financial backing; an inspiring and hardworking owner; location, location, location …

27 Aug 4 min