EP49: The Marketers Measurement Dilemma with Neil Pursey

Loading player...

Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.

Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.

Start with measuring paid, owned and earned media. Listen now.

20 Jul 2021 English South Africa Marketing

Other recent episodes

EP76: The changing face of measurement maturity

Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the…

1 Mar 2023 34 min

EP75: Brands tapping into AR with Johan and Chris

In this episode, we'll be tackling the subject of Augmented Reality or AR as we know it and how brands can tap into the AR space in creative immersive engaging experiences. I am talking to two leading experts Johan Walters, a Digital Marketing and Augmented Reality Professional. Johan has worked…

8 Feb 2023 41 min

EP74: Digital Transformation with Nomonde Ngxola

Today we continue with the conversation with my next guest Nomonde Ngxola. Nomonde is a seasoned IT Executive with a career that spans across the Consulting (Accenture) , Systems Integration (Dimension Data), Telco (Vodacom) and Specialist Banking (Investec) industries. She currently assumes the role of Country Manager for MicroStrategy South…

12 Oct 2022 35 min

EP73: Digital Marketing Maturity with Wendy Case & Johan Walters

This week we talking to two leading South African experts Wendy Case & Johan Walters from Incubeta on the topic of digital marketing maturity. Digital Marketing Maturity is a new set of marketing capabilities which is centred around tech, data, creative, analytics and measurement. The four stages of maturity are…

27 Sep 2022 42 min

EP72: FutureTech Media Women series: Zumi Njongwe - Nestle

In partnership with Futuretech Media, we coming to an end to our Women's series with our guest Zumi Njongwe about her journey as a leader and how she views digital transformation from a media perspective. Zumi is passionate about being a champion of the African story and leads from the…

7 Sep 2022 32 min

All episodes