EP91: A Rising Star Managing 2 of SA's best-known Legacy Brands
Loading player...
Have you ever wondered what it’s like to manage 2 Century-old legacy brands in All Gold and Mrs Balls? Well, listen in to this week’s episode of The DOC & The GURU Podcast as we chat to the Marketing Achievement Awards Rising Star Finalist, Itumeleng Matlare, to find out exactly how she does it.
From an advertising start to now working at one of SA’s most iconic companies, Tiger Brands, Itumeleng takes us on her journey, where she talks about problem solving and the end-to-end experience of brand management. Being the custodian of these brands, she discusses the importance of a customer relationship that is built on trust, leading to loyalty, being rooted in the community, having a clear purpose and values and always being open to and embracing relevant reinvention.
And as we continue to showcase and celebrate young marketing talent in our country, she shares some really great advice for other young marketers out there; always read so that you know what is happening in the world and continue to have a curious mind (ask why, what, so what etc.).
So, don’t miss out – listen to The DOC & The GURU Podcast for Free and always be in the know!
#marketing #media #brandmanagement #podcast
From an advertising start to now working at one of SA’s most iconic companies, Tiger Brands, Itumeleng takes us on her journey, where she talks about problem solving and the end-to-end experience of brand management. Being the custodian of these brands, she discusses the importance of a customer relationship that is built on trust, leading to loyalty, being rooted in the community, having a clear purpose and values and always being open to and embracing relevant reinvention.
And as we continue to showcase and celebrate young marketing talent in our country, she shares some really great advice for other young marketers out there; always read so that you know what is happening in the world and continue to have a curious mind (ask why, what, so what etc.).
So, don’t miss out – listen to The DOC & The GURU Podcast for Free and always be in the know!
#marketing #media #brandmanagement #podcast
