EP102: PHD - Wayne Bishop - When it comes to marketing it's time to Shift
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Ranked by Forbes as the 4th most influential CMO in the world I guess we should all sit up and take notice when Mastercard CMO & CCO officer Raja Rajamanna says Marketing is in a deep existential crisis right now. The dissolution of the marketer’s role is well under way.
Now if you had to Google CCO for context then maybe that’s where the challenge starts. Chief Communications Officer. So many chief marketer roles are being eliminated and new titles are being created. Chief growth officer, chief revenue officer or chief customer officer. If you take away growth, revenue and customers, what is left in marketing?
Has marketing been eroded to the point where Promotion is the only surviving pillar of the Four P’s?
This week on The Doc and The Guru podcast we chat with PHD Media Group MD Wayne Bishop about a really insightful book recently published by PHD – Shift. A Marketing Rethink.
The recognition that that marketers have lost their place in the C-Suite is spelled out in the WFA Project Spring initiative. But does it all boil down to procurement and the inability to quantify outcomes?
In this week’s episode of The Doc and The Guru podcast we talk about The Wave of Complexity that has dramatically curtailed the marketers contribution to measurable outcomes and whether this has precipitated a mid-life crisis in traditional marketing. How do we build a People-Shaped Future? How can we Anticipate Tomorrow and what steps can we take right now to prevent the ongoing erosion?
So listen in and subscribe free to The Doc and The Guru podcast and your comments and contribution could win you a FREE COPY of Shift. A Marketing Rethink.
Now if you had to Google CCO for context then maybe that’s where the challenge starts. Chief Communications Officer. So many chief marketer roles are being eliminated and new titles are being created. Chief growth officer, chief revenue officer or chief customer officer. If you take away growth, revenue and customers, what is left in marketing?
Has marketing been eroded to the point where Promotion is the only surviving pillar of the Four P’s?
This week on The Doc and The Guru podcast we chat with PHD Media Group MD Wayne Bishop about a really insightful book recently published by PHD – Shift. A Marketing Rethink.
The recognition that that marketers have lost their place in the C-Suite is spelled out in the WFA Project Spring initiative. But does it all boil down to procurement and the inability to quantify outcomes?
In this week’s episode of The Doc and The Guru podcast we talk about The Wave of Complexity that has dramatically curtailed the marketers contribution to measurable outcomes and whether this has precipitated a mid-life crisis in traditional marketing. How do we build a People-Shaped Future? How can we Anticipate Tomorrow and what steps can we take right now to prevent the ongoing erosion?
So listen in and subscribe free to The Doc and The Guru podcast and your comments and contribution could win you a FREE COPY of Shift. A Marketing Rethink.
