Jacaranda FM's Managing Director shares some of her business knowledge

In a bid to elevate female entrepreneurs within the Jacaranda FM community, the station has launched its new initiative #HerPerfectPitch – a campaign to help female entrepreneurs perfect their elevator pitches and take their business to the next level by winning a prize package worth over R500 000.

Jacaranda FM's Managing Director Deirdre King shares some of her business knowledge.