Vilafonte Vineyards – creating real brands in a world of a million labels

Anybody who knows about the SA wine industry knows Mike Ratcliffe. The son of Norma Ratcliffe – a pioneer of winemaking women in South Africa and founder of Warwick Wine Estate – Michael launched his own brand, Vilafonte, over twenty years ago. Fine wine critic Carrie Adams sits down with Ratcliffe, to discuss establishing a brand in a short period of time, ‘in a world where there are millions of labels and just a handful of brands’.