#TechnicallySpeaking With Thebe Thebe Ikalafeng

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Today we are looking at the BMW print ad that has everyone in their feels.

Basically the print ad says “we are our ancestors’ wildest dreams”, a popular social media phrase but the ad has a line running through the word ancestors, to mean “we are our wildest dreams.”

We are joined by brand guru, founder of Brand Africa Thebe Ikalafeng who has been in the creative industry since he brought Nike to South Africa.

11 Jan 2023 12AM English South Africa Entertainment News

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