GLOBAL TEAM HORSE RACING
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GTH (Global Team Horse Racing) is the re-imagined format of traditional horse
racing; It’s fast-paced, team-based, easy to understand and fun. This isn’t your
normal day at the races and it’s taken South Africa by storm.
Angus Campbell, marketing director of GTH, explains: “While there are still successful
international signature horse racing events like the Melbourne Cup, The Kentucky
Derby, The Dubai World Cup, and the Durban July, the truth is that horse racing, like
all sporting entertainment businesses, needs rejuvenation to appeal to modern
audiences. GTH is a racing revolution, it’s a new and improved product changing the
perception of what a day at the races is. We offer a faster, easier to understand and
entertaining version of traditional racing.”
This new approach is certainly appealing to a local market with GTH winning the
prestigious Event of the Year award last year at the Hollard Sports Industry awards
ceremony, beating events like the Rugby World Cup Sevens final.
racing; It’s fast-paced, team-based, easy to understand and fun. This isn’t your
normal day at the races and it’s taken South Africa by storm.
Angus Campbell, marketing director of GTH, explains: “While there are still successful
international signature horse racing events like the Melbourne Cup, The Kentucky
Derby, The Dubai World Cup, and the Durban July, the truth is that horse racing, like
all sporting entertainment businesses, needs rejuvenation to appeal to modern
audiences. GTH is a racing revolution, it’s a new and improved product changing the
perception of what a day at the races is. We offer a faster, easier to understand and
entertaining version of traditional racing.”
This new approach is certainly appealing to a local market with GTH winning the
prestigious Event of the Year award last year at the Hollard Sports Industry awards
ceremony, beating events like the Rugby World Cup Sevens final.