
Unpacking Africa's consumer spending trends
Loading player...
East and West Africa are the continents fast-growing consumer markets. Overall, Africa's consumer market is expected to reach nearly 2 billion by 2030. But with elevated levels of inflation impacting both developed and emerging markets, what do African consumer spending trends reveal about the buying power of shoppers? To find out, Business Day TV spoke to Jee-A Van Der Linde, Senior Economist at Oxford Economics Africa.