Joekels made a humble start in 1994 thanks to Joe Swart & Jonathan Kelsey - Episode 11

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Joekels made a humble start in 1994 with Joe Swart and Jonathan Kelsey coming together to establish a tea company from Joe's garage. Over 25 years and five factories later, Joekels offers seven renowned brands, has won a host of awards, and Laager Rooibos is now the second largest Rooibos (red tea/redbush tea) brand in the world. Pablo and the East Coast Breakfast team honour this KZN business.

13 Aug 2023 English South Africa Business News · Business Pavlo Phitidis

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