Tbose Chats To Co-Founder of Project Inflamed Mandla Thabethe
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Origin: We were born and raised in Soweto, Orlando West Phefeni. After we matriculated I ( Mandla Thabethe) Went to The University Of Johannesburg and studied for 4 years majoring in mathematics and Life Sciences. In My time at the University Of Johannesburg, I got more exposure to different types of styles in fashion. In 2014 I and my brother Lizwe Thabethe Founded Project Inflamed and started selling bracelets on weekend markets we started taking images of ourselves in stylish outfits and posting them on our social media platforms which lead us into working with local and global brands like Markham, TM Lewin Old Khaki, Gio Armani, Tread Miller, Jameson Whiskey, Zadig & Voltaire, Hugo Boss and many more on content creation.
Project Inflamed continued to grow through selling our accessories on weekend markets and creating content for brands during the week, we then started hosting events such as Denim Obsessions to celebrate the denimwear culture and bring creatives together we then partnered with Brian Lehang to host Suitable Sunday event which aims to celebrate the sartorial culture and educate young men and women on topics such as business empowerment, successfully building and growing business, marketing & branding, grooming, living authentic and life lessons from at-least three carefully picked expect panelists who excel in their respective business or career fields, The panelist gets to share life lessons through their journey and ask answer questions from the attendees.
In 2020 January we launched our first flagship store in Maboneng which aimed to provide custom-made suits and accessories to the community we have been growing over the years. In April 2020 the country went on lockdown which cut off all our main income streams and with everyone working from home and no events we couldn't sell suits. struggling to pay rent we launched the GOAT merch in the fourth quarter of 2020 and second quarter of 2021 we launched our online store, on the fourth quarter of 2021 we got attacked by a global brand "Cartier'' they got Instagram to deactivate our business account which had grown to over 10k followers over the years and after the looting phase in November there was a break-in on our store they stole our best stock from the store.
We never gave up, we continued to rebuild and survive the hard times and we are getting stronger than ever.
Project Inflamed continued to grow through selling our accessories on weekend markets and creating content for brands during the week, we then started hosting events such as Denim Obsessions to celebrate the denimwear culture and bring creatives together we then partnered with Brian Lehang to host Suitable Sunday event which aims to celebrate the sartorial culture and educate young men and women on topics such as business empowerment, successfully building and growing business, marketing & branding, grooming, living authentic and life lessons from at-least three carefully picked expect panelists who excel in their respective business or career fields, The panelist gets to share life lessons through their journey and ask answer questions from the attendees.
In 2020 January we launched our first flagship store in Maboneng which aimed to provide custom-made suits and accessories to the community we have been growing over the years. In April 2020 the country went on lockdown which cut off all our main income streams and with everyone working from home and no events we couldn't sell suits. struggling to pay rent we launched the GOAT merch in the fourth quarter of 2020 and second quarter of 2021 we launched our online store, on the fourth quarter of 2021 we got attacked by a global brand "Cartier'' they got Instagram to deactivate our business account which had grown to over 10k followers over the years and after the looting phase in November there was a break-in on our store they stole our best stock from the store.
We never gave up, we continued to rebuild and survive the hard times and we are getting stronger than ever.
