”Rearranging deck chairs on Titanic,” Says Sol Phenduka On Eskom’s Proposed Rebrand

Eskom has issued a tender for the building of its new corporate identity for the company and its subsidiaries. The rebrand comes as the power utility’s plan to restructure into three separate entities, responsible for distribution, generation, and transmission is finally gaining momentum. The team discussed whether this would be money well spent. Listeners also shared their thoughts on whether this tender should go ahead or not.