eKASI - Africa's largest formal, yet informal economy

Loading player...

eKasi (township economy) is an economy generating millions monthly. Do you understand the eKasi market, is your brand actively part of the market and how do you build your brand and really communicate with this market?

Dentsu invited industry expert, Michele Thackwray, AmaKonekXin in to share some key insights, tips, advice and opportunities into this incredibe economy.

23 Nov 2023 English South Africa Business · Marketing Ingrid von Stein

Other recent episodes

From Art to Influence: The Real Value of Cultural Capital

From art to influence, culture is the new frontier of business and it’s redefining how brands connect with audiences across Africa. In this episode of Culture at the Core, hosted by MIC and dentsu X and powered by the dentsu Wisdom Series, we take a closer look at how creativity…

23 Oct 50 min

The Business of Belonging – Measuring What Matters Most

In this episode of Culture at the Core, hosted by MIC and dentsu X and powered by the dentsu Wisdom Series, we explore how culture is shaping the next era of business in Africa. Recorded live at Loeries Creative Week 2025, this conversation dives into the economics of culture; unpacking…

23 Oct 56 min

The Future is Female and she's Gaming It!

In this electrifying episode of the dentsu Wisdom Series, Azmina Khan, Experience Lead, dentsu X sits down with Carly Nel, General Manager at METTLESTATE, to unpack how one woman rewrote the rules of gaming leadership in Africa. From high school English teacher to E-sports trailblazer, Carly’s journey is anything but…

2 Sep 15 min

Only the Brave Make Impact: Africa’s Creative Reckoning at Cannes

In this episode of the dentsu Wisdom Series, we spotlight “Only the Brave Are Lions.” Joseph Temitope, better known as TJ unpacks the stark disparities and untapped potential of African representation at the Cannes Lions International Festival of Creativity. Drawing from his personal journey as both juror and delegate, TJ…

7 Aug 35 min

Beyond the Algorithm: How African Brands Are Rewriting the Rules of Growth

In this episode of the dentsu Wisdom Series, we unpack the bold new playbook for brand growth in Sub-Saharan Africa powered by the sharp insights of Azmina Khan, Experience Lead, dentsu X. As the region enters the algorithmic era, traditional marketing levers are losing traction. Attention is fragmented, media is…

28 Jul 14 min

All episodes