Tech-Tuesdays – Social Media Tools & Customer Value Co- Creation
Loading player...
Social media has made an impact as a category of online
discussion where organisations and people create content, share it
and network at an increasing rate. Customer co-creation is a hot
topic among universities, students and other stakeholders. Ronald
Nyamukuwa joins us to share his findings on his research about
social media tools and customer value co-creation, as per his
recently published paper on the Journal of of Research and
Innovation for Sustainable Society.
discussion where organisations and people create content, share it
and network at an increasing rate. Customer co-creation is a hot
topic among universities, students and other stakeholders. Ronald
Nyamukuwa joins us to share his findings on his research about
social media tools and customer value co-creation, as per his
recently published paper on the Journal of of Research and
Innovation for Sustainable Society.