Making a Creative Impact_dentsu wisdom series_Orlando Wood
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Orlando Wood joined us virtually in Lagos, Nigeria a few weeks ago at the Dentsu Now Summit.
For those of you who don’t know who Orlando Wood is – he is the Chief Innovation Officer for System 1 Group and the author of 2 best selling industry books,
LEMON – How the advertising brain turned sour and LOOK OUT - An advertising guide for a world that’s turning inwards.
Orlando chats to us about the study of attention and its implications for advertising.
He describes how our attention narrows following periods of technological disruption and how this can result in increased levels of detachment, fear, aggression, and how culture is turning inwards.
For those of you who don’t know who Orlando Wood is – he is the Chief Innovation Officer for System 1 Group and the author of 2 best selling industry books,
LEMON – How the advertising brain turned sour and LOOK OUT - An advertising guide for a world that’s turning inwards.
Orlando chats to us about the study of attention and its implications for advertising.
He describes how our attention narrows following periods of technological disruption and how this can result in increased levels of detachment, fear, aggression, and how culture is turning inwards.
