The skill of INFLUENCE_dentsu School of Influence

Loading player...
The skill of INFLUENCE
Welcome to our podcast, where we explore influencer marketing, focusing on the dentsu School of Influence. In our studio, two influencers and the school's founder discuss its inception, operations, and uniqueness.

The school aims to nurture South Africa's emerging influencers, acknowledging their ability to shape discourse and societal change. The eight-month program intensively develops participants' skills, connections, and mentorship in content creation, brand collaboration, financial management, and legal aspects.

Selection criteria were rigorous, emphasizing drive, creativity, and potential influence. Guided by industry experts, students aim to create impactful content while being mindful of their audience's influence. Top performers may continue their journey with dentsu and its partners, unlocking further opportunities.

Host: Ingrid von Stein
Guests: Emma Odendaal, Content Strategy Director, dentsu creative and two of the influencers – Tiffany Fortuin and Ntiyiso Mkhabela
24 Apr 2024 English South Africa Business · Marketing

Other recent episodes

The Truth About Business Transformation and Why Most Get It Wrong

The Truth About Business Transformation and Why Most Get It Wrong In today’s evolving business landscape, transformation is no longer a choice—it’s an imperative. Organisations that fail to adapt risk obsolescence, while those embracing Business Transformation (BX) are leading the way in innovation, resilience, and sustainable growth. To better understand…
7 Apr 21 min

Adapt, Thrive and Win - CPG Marketing at the Algorithmic Crossroads

CPG Marketing at the Algorithmic Crossroads: Adapt, Thrive, Win For decades, CPG brands mastered the art of mass media, building mental and physical availability through shared scale. But today’s landscape is unrecognizable—algorithms now dictate what consumers see, shaping every experience. So, how do brands cut through the noise and capture…
24 Feb 17 min

Africa is not a country

We connected with dentsu Africa's CEO Dawn Rowlands and she shares the dentsu story in Africa for the past decade. www.dentsuwisdom.com
7 Jan 2 min

10 Rules to Make Your Brand Unstoppable!

Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. From crafting killer briefs to harnessing the power of emotion, this episode of the Dentsu Wisdom Series gives you the ultimate playbook to stay ahead in…
11 Nov 2024 25 min