RFI Spotlight on Africa

Decolonising Beauty campaign honours Africa’s diverse aesthetics

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Decolonising Beauty is a campaign designed by the producton company Zikora Media to educate the public and celebrate the rich tapestry of indigenous and local beauty customs across Africa. This week we speak with its founder, Chika Oduah. In a world increasingly dominated by Western beauty standards promoted through pop culture and the global beauty industry, the Decolonising Beauty campaign seeks to challenge narrow perceptions and showcase the multifaceted beauty traditions in Africa.The campaign uses a multi-platform approach to reach a broad audience of English and French speakers in Africa and around the world.A series of initiatives from the campaign will be announced until the end of the year involving photographers, artists, poets, media makers and content creators.Zikora Media & Arts founder Chika Oduah tells us more.Read also: French lawmakers vote in favour of bill to ban hair discriminationEpisode mixed by Cécile PompéaniSpotlight on Africa is a podcast from Radio France Internationale
23 Aug 2024 English South Africa News

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