The Evolution of Attention Economics

Loading player...

In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between high and low attention environments, and the emergence of "attentive CPM" as a game-changing metric. Join us as we unpack how attention decay varies across platforms and its impact on the effectiveness of digital reach strategies.
Host: Graham Deneys, Chief Strategy Officer, Media Brands, dentsu
Guests: David Bassett, Lumen & Michelle Randall – Head

29 Aug 2024 English South Africa Business · Marketing Ingrid von Stein

Other recent episodes

The Truth About Business Transformation and Why Most Get It Wrong

The Truth About Business Transformation and Why Most Get It Wrong In today’s evolving business landscape, transformation is no longer a choice—it’s an imperative. Organisations that fail to adapt risk obsolescence, while those embracing Business Transformation (BX) are leading the way in innovation, resilience, and sustainable growth. To better understand…

7 Apr 21 min

The Art of Craft isn’t just a skill – it’s a revolution _ Dentsu Creative Design

Join Head of Design of dentsu creative design, Brandt Botes & Sam Stevens, Director of Client as they unpack more about an industry where ‘good enough’ is too often the standard, and where Dentsu Creative Design (DCD) is here to disrupt, defy, and redefine. Launching as a centre of excellence…

18 Mar 19 min

Adapt, Thrive and Win - CPG Marketing at the Algorithmic Crossroads

CPG Marketing at the Algorithmic Crossroads: Adapt, Thrive, Win For decades, CPG brands mastered the art of mass media, building mental and physical availability through shared scale. But today’s landscape is unrecognizable—algorithms now dictate what consumers see, shaping every experience. So, how do brands cut through the noise and capture…

24 Feb 17 min

Africa is not a country

We connected with dentsu Africa's CEO Dawn Rowlands and she shares the dentsu story in Africa for the past decade. www.dentsuwisdom.com

7 Jan 2 min

10 Rules to Make Your Brand Unstoppable!

Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. From crafting killer briefs to harnessing the power of emotion, this episode of the Dentsu Wisdom Series gives you the ultimate playbook to stay ahead in…

11 Nov 2024 25 min

All episodes