How Exhibitions Are Shaping Africa's Business Landscape - with Gary Corin

Loading player...
Discover how exhibitions are shaping Africa’s business landscape in this episode of Africa Event Connect!

Host Projeni Pather sits down with Gary Corin, Chairperson of the Association of African Exhibition Organisers (AAXO) and Managing Director of Specialised Exhibitions. Together, they delve into the vital role exhibitions play in driving business growth, tackle the challenges and opportunities facing organisers across the continent, and highlight how AAXO is championing the industry’s future.

Whether you’re an event organiser, a business leader, or intrigued by the power of face-to-face connections, this conversation offers invaluable insights from one of the industry’s leading voices.
9 Dec 2024 English South Africa Business · Management

Other recent episodes

Beyond the Price Tag: How Event and Marketing Procurement Can Drive Real Value

In this episode of Africa Event Connect, host Projeni Pather sits down with Brett Cohen, Managing Director of Promo One, to explore how event and marketing procurement can move beyond cost-cutting to create real value. With over 25 years of industry experience, Brett unpacks the shift from commodity buying to…
25 Jan 37 min

From Passive Attendees to Active Participants: How Technology Is Redefining Event Engagement

In this episode of Africa Event Connect, Projeni Pather talks with David Wilson, a tech strategist and presentologist, about the future of event engagement. Together, they explore how technology, storytelling, and design can turn audiences from passive attendees into active participants. David shares insights on data-driven decision-making, the rise of…
4 Dec 2025 46 min

How AI and Human Insight Are Transforming Event Matchmaking

How do you turn chance encounters into meaningful business opportunities? In this episode of Africa Event Connect, Projeni Pather sits down with Bianca Hindmarch and Tracey Lodrich, co-founders of B&T Matchmaking, to unpack how they’re transforming event networking into a science of purpose and precision. They explore how AI and…
28 Nov 2025 43 min

What makes event entertainment truly unforgettable?

From London’s theatre stages to South Africa’s grandest events, Brooke Greenhill, Managing Director of Elegant Experience, has mastered the craft of turning entertainment into emotion. In this episode, we examine how storytelling, performance, and production converge to create impact, not just spectacle. Brooke shares her journey from theatre to entrepreneurship,…
21 Nov 2025 46 min

The Evolving Role of Speaker Agencies in Shaping the Narratives of Modern Events

In this episode of Africa Event Connect, host Projeni Pather chats with Melisa Tsotetsi, Customer Manager at Unique Speakers Bureau, on the evolving role of speaker agencies in Africa’s event landscape. Melisa highlights how agencies go beyond booking talent - they shape narratives, align keynote content with brand strategy, and…
14 Nov 2025 38 min