Strategies Shaping The Future Of The Exhibition Industry - with Sibusiso Mncwabe

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Join us on the latest Africa Event Connect Podcast as we sit down with Sibusiso Mncwabe, Chairperson of EXSA, to uncover the strategies driving the exhibition industry's growth. Explore EXSA's forward-thinking vision, professional development initiatives, sustainability priorities, and the transformative technologies reshaping the sector.

Discover how EXSA is pioneering innovation, fostering collaboration, and championing sustainability to redefine the future of exhibitions. Tune in for actionable insights to stay ahead of emerging trends and create impactful event experiences across Africa.
23 Dec 2024 English South Africa Business · Management

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