#2  Episode 2: Ideate & Innovate

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Creativity isn’t just for artists—it’s a key ingredient for business success! In Episode 2 of the Change Gear Podcast, host Melusi Tshabalala walks you through Step 3 of the toolkit, helping you develop fresh ideas that align with your business’s strengths and market needs.

Every great business transformation starts with a bold idea—but how do you ensure that your ideas will actually work? This episode is packed with practical exercises and real-life insights to help you generate, refine, and validate ideas that could take your business to new heights.

What you’ll learn in this episode:

• Why innovation is key to staying ahead in today’s market.
• Four critical areas where every business should focus its innovation.
• Practical brainstorming techniques like classic brainstorming, mind mapping, and SCAMPER to help spark fresh ideas.
• How to turn challenges and weaknesses into growth opportunities using structured problem-solving methods.

Download the Change Gear Toolkit and follow along: https://simplybiz.zendesk.com/hc/en-us/articles/360046018651-Change-Gear

Your next big business idea starts here! Vroom, vroom!
Season 1 / Episode 2 13 Feb English South Africa Business · Management

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