In conversation with Boitumelo Moeca - Pioneering the Future of Influencer Marketing

Loading player...
Boitumelo Moeca is a trailblazing entrepreneur, digital strategist,
and tech innovator on a mission to transform the influencer
marketing industry. As the founder and director of COVO, an
AI-powered platform designed to seamlessly connect brands
with vetted influencers, she is reshaping how businesses
engage with digital creators. With a deep passion for technology,
marketing, and social impact, Boitumelo has created a
data-driven, scalable solution that empowers both brands and
influencers to collaborate more effectively. Her journey began
with running a successful creative agency since 2019, where
she identified the challenges in influencer-brand
partnerships—challenges that inspired her to develop COVO
into a global game-changer.
An AWE (Academy for Women Entrepreneurs) alumna with the
US Embassy, Boitumelo is not only a visionary leader but also a
dedicated learner, currently studying Software Engineering at
ALX to further her impact in the tech space. She is also the
founder of People & Ideas, a platform designed to uplift and
connect entrepreneurs and creatives through networking,
knowledge-sharing, and social impact initiatives. With an
unshakable belief in the power of innovation and collaboration,
Boitumelo is building a future where technology fuels creativity,
brands form genuine partnerships, and African entrepreneurs
thrive on the global stage.
18 Mar English South Africa Entertainment News · Music Interviews

Other recent episodes

In conversation with Michael Waters - DA Gauteng Spokesperson for Education MPL

The increase from four last year to 12 this year highlights the dangers of schools becoming breeding grounds for sexual offenders and predators. The DA has called for the completion of the vetting process, stating that the Gauteng Department of Education (GDE) has allowed these offenders to work with children,…
18 Mar 12 min