Solid Gold Podcasts #BeHeard Aprio Voice

#016 The Power of Storytelling | Authentic, honest, and credible stories win trust

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In this episode of the Aprio Voice, Aprio’s Head of Digital, Thomas McLachlan talks with Aprio consultant, Alan Arguile, to explore the power of storytelling in shaping messages that resonate with varied target audiences. Together, they unpack how well-crafted narratives can capture attention, build trust, and deliver impactful messages to all stakeholders.
Chapters
  • 01:07 Defining Storytelling in the Corporate World
  • 03:18 The Role of Quiet Confidence
  • 04:42 Storytelling in Crisis Management
  • 07:19 Creating Messages that cut through Distraction and Distrust
  • 08:57 Responding to Dominating Figures in Political Chaos
  • 12:49 Trust in Brands and Navigating a Post-Trust World
  • 16:16 The Power of Human Stories and Images
  • 18:50 The Role of AI in Storytelling
  • 25:19 Rapid Fire Questions: Corporate Comms Cliché, Media Training Advice, and Best Communicator
13 May English South Africa Business

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