
#016 The Power of Storytelling | Authentic, honest, and credible stories win trust
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In this episode of the Aprio Voice, Aprio’s Head of Digital, Thomas McLachlan talks with Aprio consultant, Alan Arguile, to explore the power of storytelling in shaping messages that resonate with varied target audiences. Together, they unpack how well-crafted narratives can capture attention, build trust, and deliver impactful messages to all stakeholders.