The Lucky Hustle with Darren Morris: Ntombizamasala Hlophe – The Goddess of Strategy
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In this episode of The Social Impact Show, Darren Morris sits down with Ntombizamasala Hlophe, Chief Marketing Officer at Momentum Corporate and a leading strategist in the South African marketing space.
Zama unpacks what it means to be a true strategist—solving complexity, guiding bold creative towards real impact, and staying grounded in purpose. She reflects on the 7-year journey to reposition MTN, the power of authentic storytelling in South African marketing, and the role of leadership that truly leaves something behind in someone else.
🎯 Topics include:
Moving from agency to corporate with purpose
Strategy as clarity in chaos
The tension between ego and good ideas in boardrooms
Authentic branding for diverse audiences
Balancing AI tools with human insight
💬 “Humanity is worth the effort. We’re worth you trying, pushing, and giving your best.”
📍Follow Zama on LinkedIn: Ntombizamasala Hlophe
🎧 Tune in now on The Social Impact Show.
Zama unpacks what it means to be a true strategist—solving complexity, guiding bold creative towards real impact, and staying grounded in purpose. She reflects on the 7-year journey to reposition MTN, the power of authentic storytelling in South African marketing, and the role of leadership that truly leaves something behind in someone else.
🎯 Topics include:
Moving from agency to corporate with purpose
Strategy as clarity in chaos
The tension between ego and good ideas in boardrooms
Authentic branding for diverse audiences
Balancing AI tools with human insight
💬 “Humanity is worth the effort. We’re worth you trying, pushing, and giving your best.”
📍Follow Zama on LinkedIn: Ntombizamasala Hlophe
🎧 Tune in now on The Social Impact Show.
