Tipping the Scale: Unmasking Greenwashing in South African Business

In this week’s episode of Tipping the Scale, a regular Monday segment on the Social Impact Show with Sam Marshall, ESG specialist Bernadatte Bule dives into the deceptive practice of greenwashing. From buzzwords like “eco-friendly” and “reduced footprint” to real-life corporate contradictions, we break down what greenwashing really means, why it matters, and how it impacts both consumers and the environment. Featuring real examples from South Africa and a powerful reflection on the fashion industry, this episode encourages transparency, accountability, and conscious consumerism.

Tipping the Scale is where ESG meets action—broadcast live every Monday between 9AM–12PM on the Social Impact Show.