Taverns Transformed: HEINEKEN’s Bold Bet on the Township Economy
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What if township taverns weren’t seen as problems—but as powerful platforms for social and economic impact?
In this episode, Millicent Maroga, Corporate Affairs Director at HEINEKEN Beverages, sits down with Samm Marshall to unpack the bold vision behind their Tavern Transformation Programme—a movement reshaping over 240 township taverns into safer, more sustainable, and economically vibrant hubs.
With a R175 million investment, the initiative is creating jobs, enabling compliance, boosting food entrepreneurship, and shifting community mindsets about what a tavern can be. Millicent shares real stories from the ground, the strategic partnerships behind the success, and why this programme is not just CSR—it’s systemic change.
🍻✨ A must-listen for anyone passionate about shared value, township upliftment, and turning overlooked spaces into engines of growth.
In this episode, Millicent Maroga, Corporate Affairs Director at HEINEKEN Beverages, sits down with Samm Marshall to unpack the bold vision behind their Tavern Transformation Programme—a movement reshaping over 240 township taverns into safer, more sustainable, and economically vibrant hubs.
With a R175 million investment, the initiative is creating jobs, enabling compliance, boosting food entrepreneurship, and shifting community mindsets about what a tavern can be. Millicent shares real stories from the ground, the strategic partnerships behind the success, and why this programme is not just CSR—it’s systemic change.
🍻✨ A must-listen for anyone passionate about shared value, township upliftment, and turning overlooked spaces into engines of growth.
