Buying Local, Building Dreams: The Proudly South African Impact

What if every product you bought helped create a job, support a family, and grow our economy? In this episode, Happy Ngidi, Executive for Marketing & Communications at Proudly South African, joins Samm Marshall to explore the real power behind local procurement.

More than a logo on a label, Proudly SA is a movement rooted in economic justice, social impact, and nation-building. From public sector procurement to consumer awareness campaigns, this conversation dives into how buying local fuels manufacturing, uplifts communities, and transforms lives.

🎧 Tune in to hear how a small choice at the store could have a big impact on South Africa’s future—and why being proudly South African is more relevant than ever.

🛒💼🇿🇦 This isn’t just about products. It’s about purpose.