Artist Interview - Effy - Immortal
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EXECUTIVE SUMMARY
Just Gospel Radio hosted Namibian gospel hip-hop artist Effy for an exclusive interview about his latest single "Immortal," featuring South African vocalist Lebo Hung. The interview marked the debut of both the song and Lebo Hung's first recorded project, highlighting cross-border collaboration in Southern African gospel music.
ARTIST PROFILE
Effy (Aaron Zhenheme):
Stage name: Effy
Origin: Born and raised in Namibia
Multiple roles: Gospel hip-hop artist, youth pastor, child of God
Experience: 10+ years in gospel music
Current status: Returning to music after several years of relative quiet
NEW RELEASE DETAILS
Song Information:
Title: "Immortal"
Artists: Effy featuring Lebo Hung
Genre: Gospel hip-hop
Biblical inspiration: 2 Timothy 1:10 - "Our Lord Jesus who has abolished death and brought life and immortality to light"
Availability: YouTube music video currently live
Search terms: "Effy Immortal featuring Lebo Hung"
Creative Process:
Lead single from upcoming album planned for October release
Part of promotional campaign ahead of full album
Beat-driven composition process - the instrumental track inspired the lyrical direction
Focus on unexplored gospel theme of immortality through Christ
COLLABORATION STORY
Lebo Hung Background:
South African artist
Personal connection: Best friend of Effy's wife
Musical experience: Former choir singer
Career milestone: "Immortal" marks her first recorded project/debut
Role: Provides chorus vocals
Cross-Border Partnership:
Intentional search for South African collaboration
Family connection facilitated the partnership
Successful debut collaboration despite artist's inexperience with recording
THEMATIC FOCUS
Message & Ministry:
Effy emphasized the unique theological angle of the song, distinguishing it from secular tracks that reference immortality. The gospel message centers on the Christian promise of eternal life through faith in Jesus Christ, guaranteeing believers will "live forever" in heaven.
Artistic Positioning:
The artist sought to create something "very different that has not been done before," focusing on the biblical concept of immortality as a relatively untouched theme in contemporary gospel music.
TECHNICAL DETAILS
Production Notes:
Described as "emotional and inspiring" musically
Beat-first composition approach
Studio work conducted in Namibia
Cross-border recording coordination between Namibia and South Africa
Broadcast Quality:
Interview conducted via phone connection from Namibia, with some network interruptions noted but successfully completed.
PROMOTIONAL STRATEGY
Multi-Platform Release:
Radio debut on Just Gospel Radio
YouTube music video available
Part of broader album promotion campaign
Leveraging South African market through collaboration
STATION INTEGRATION
Effy successfully completed Just Gospel Radio's signature station identification game, demonstrating engagement with the show's format and branding.
UPCOMING PROJECTS
The artist confirmed "Immortal" serves as promotional material for a full album scheduled for October release, suggesting sustained musical activity ahead.
BROADCAST SIGNIFICANCE: This interview represents Just Gospel Radio's role in debuting new Southern African gospel talent and facilitating cross-border musical collaborations, while providing platform for artists returning to active ministry through music.
Just Gospel Radio hosted Namibian gospel hip-hop artist Effy for an exclusive interview about his latest single "Immortal," featuring South African vocalist Lebo Hung. The interview marked the debut of both the song and Lebo Hung's first recorded project, highlighting cross-border collaboration in Southern African gospel music.
ARTIST PROFILE
Effy (Aaron Zhenheme):
Stage name: Effy
Origin: Born and raised in Namibia
Multiple roles: Gospel hip-hop artist, youth pastor, child of God
Experience: 10+ years in gospel music
Current status: Returning to music after several years of relative quiet
NEW RELEASE DETAILS
Song Information:
Title: "Immortal"
Artists: Effy featuring Lebo Hung
Genre: Gospel hip-hop
Biblical inspiration: 2 Timothy 1:10 - "Our Lord Jesus who has abolished death and brought life and immortality to light"
Availability: YouTube music video currently live
Search terms: "Effy Immortal featuring Lebo Hung"
Creative Process:
Lead single from upcoming album planned for October release
Part of promotional campaign ahead of full album
Beat-driven composition process - the instrumental track inspired the lyrical direction
Focus on unexplored gospel theme of immortality through Christ
COLLABORATION STORY
Lebo Hung Background:
South African artist
Personal connection: Best friend of Effy's wife
Musical experience: Former choir singer
Career milestone: "Immortal" marks her first recorded project/debut
Role: Provides chorus vocals
Cross-Border Partnership:
Intentional search for South African collaboration
Family connection facilitated the partnership
Successful debut collaboration despite artist's inexperience with recording
THEMATIC FOCUS
Message & Ministry:
Effy emphasized the unique theological angle of the song, distinguishing it from secular tracks that reference immortality. The gospel message centers on the Christian promise of eternal life through faith in Jesus Christ, guaranteeing believers will "live forever" in heaven.
Artistic Positioning:
The artist sought to create something "very different that has not been done before," focusing on the biblical concept of immortality as a relatively untouched theme in contemporary gospel music.
TECHNICAL DETAILS
Production Notes:
Described as "emotional and inspiring" musically
Beat-first composition approach
Studio work conducted in Namibia
Cross-border recording coordination between Namibia and South Africa
Broadcast Quality:
Interview conducted via phone connection from Namibia, with some network interruptions noted but successfully completed.
PROMOTIONAL STRATEGY
Multi-Platform Release:
Radio debut on Just Gospel Radio
YouTube music video available
Part of broader album promotion campaign
Leveraging South African market through collaboration
STATION INTEGRATION
Effy successfully completed Just Gospel Radio's signature station identification game, demonstrating engagement with the show's format and branding.
UPCOMING PROJECTS
The artist confirmed "Immortal" serves as promotional material for a full album scheduled for October release, suggesting sustained musical activity ahead.
BROADCAST SIGNIFICANCE: This interview represents Just Gospel Radio's role in debuting new Southern African gospel talent and facilitating cross-border musical collaborations, while providing platform for artists returning to active ministry through music.
