Why Great Films Fail (And How Brain Engine is Fixing It)

n this episode, Samm chats with Neo Moretlwe, Managing Director of Brain Engine, about empowering South Africa’s next generation of filmmakers. From building thriving film communities to mastering strategic marketing, Neo shares how storytelling and entrepreneurship go hand in hand. We dive into Brain Engine’s 5‑week Strategic Film Marketing course—training a new wave of youth and women filmmakers in branding, audience development, and distribution. Tune in to explore how strategy is unlocking global opportunities for local creatives.