Nedbank IMC Series: Dale Hefer on Making Marketing Matter

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Known for turning bold ideas into even bolder platforms, Dale Hefer is the driving force behind the Nedbank IMC Conference. A lifelong marketer with an eye for what really matters in business, she’s the voice behind this year’s rallying cry: Marketing is Business®. From the age-old CEO/CMO power dynamic to unforgettable IMC moments that still give her goosebumps, Dale will take the audience behind the curtain of Africa’s leading marketing event — revealing what’s new, what’s next, and why this year’s agenda is unlike any before.

Listen to the full interview with Dale Hefer down below and get the inside scoop.

24 Jun English South Africa Music

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