Green Hushing: The Silent Threat to ESG Progress & How Formula 1 Is Racing Toward Solutions

🎙️ What happens when companies stop talking about sustainability even when they’re doing the right thing?

Welcome back to Tipping the Scale, where ESG meets action! This week, Bernadette Boulle and Sam Marshall dive into:

💡 Green Hushing – The alarming trend where companies stay silent on sustainability to avoid backlash (even when their work is legit!). Why it’s happening, why it’s dangerous, and how it undermines collective climate action.

🏎️ Formula 1’s Quiet Revolution – How the world’s fastest sport slashed emissions by 26% (despite adding more races!) through biofuels, renewable energy, and smarter logistics. (Spoiler: The cars themselves contribute less than 1% of F1’s footprint!)

🗓️ Must-Attend Events –
✅ Transformation Earth 2025 – Navigating sustainability with justice & equity.
✅ Dream Hotels’ Hospitality Think Tank (Aug 8) – Tourism’s future = profit plus purpose.
✅ Startup South Africa’s Green Economy Push – How small businesses are leading the charge.

🔊 Sustainability isn’t about perfection—it’s about progress. And that progress needs a megaphone, not a mute button.

🎧 Tune in for actionable insights, corporate truths, and the good news you won’t hear from “green hushers.

#GreenHushing #SustainableBusiness #Formula1 #ESG #ClimateAction