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Only the Brave Make Impact: Africa’s Creative Reckoning at Cannes

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In this episode of the dentsu Wisdom Series, we spotlight “Only the Brave Are Lions.”
Joseph Temitope, better known as TJ unpacks the stark disparities and untapped potential of African representation at the Cannes Lions International Festival of Creativity.

Drawing from his personal journey as both juror and delegate, TJ reflects on what it truly takes for African creatives to break through global barriers.
“At Cannes Lions, I saw the world’s best creativity and felt Africa’s absence.”
This honest reflection challenges the industry to move beyond token wins and towards meaningful participation and measurable impact. It’s not about trophies it’s about legacy, identity, and the courage to create change.
“Not in talent. Not in ideas. But in ownership and impact.
We must stop waiting to be recognised and start innovating to impact.
Our work must drive participation, spark involvement, and make a measurable difference in society.”

Only the Brave Make Impact.
Let’s build together. Pitch together. Win together.
Let’s show up with the audacity to make a difference.
Because Cannes isn’t just about awards it’s about influence.
And Africa’s time? It’s now.
#FromSilenceToImpact #InnovatingToImpact #OnlyTheBraveMakeImpact #OnlyTheBraveAreLions #AfricanCreativity #CannesLions #CreativeLeadership #dentsuAfrica
7 Aug English South Africa Business · Marketing

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