919 FM The Social Impact Show with Samm Marshall

50% Human: David Hounson on Water, Social Impact & Making Purpose Sexy

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In this episode of The Impact Hour, curated by Tanita and the ECAfrica team, David Hounson shares the powerful story behind 50% Human, a social enterprise turning something as simple as water into a force for change. From live music and creative arts to sustainable water solutions, David reveals how a spiritual journey sparked a mission to give up to 50% of profits back to social impact and poverty relief.

We explore his partnership with Gift of the Givers, the concept of purposeful procurement, and how corporates like West Bank, RMB, Standard Bank, and Vodacom are aligning with conscious consumerism to create lasting community change.

David also unpacks bold future plans, from boreholes and water purification projects to launching e-water, allowing people anywhere in the world to donate water virtually to communities in need.
A conversation about innovation, impact, and why making water “sexy” is about so much more than what’s in the can.

Tune in to The Impact Hour for more stories of entrepreneurs who are building a better world.

#TheImpactHour #50PercentHuman #ConsciousConsumer #SocialEnterprise #WaterCrisis #GiftOfTheGivers #SustainableBusiness #PurposeDriven #ESG #Innovation #SouthAfrica #Podcast #TheSocialImpactShow #919fm #socialtv.co.za
1 Sep English South Africa Business · Non-Profit

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