919 FM The Social Impact Show with Samm Marshall

From Brain Surgery Dreams to Brand Psychology: Tayla Maree Curtis on Building IDEE Agency

Loading player...
On this episode of The Lucky Hustle with Darren, we meet Tayla Maree Curtis, founder of IDEE Agency, whose journey took her from aspiring brain surgeon to marketing rock star. Fascinated by psychology and neuroscience, Tayla discovered how the science of the mind could transform branding, storytelling, and consumer behavior.

She shares how psychology and emotion drive marketing far beyond design and copy, why brand loyalty is rooted in authenticity and transparency, and how IDEE Agency helps businesses connect deeply with audiences in a world where AI often strips away the human touch.

From childhood dreams of fixing the brain to creating campaigns that get inside the brain, Tayla reveals how her obsession with understanding people has shaped her entrepreneurial journey. A conversation packed with insights for marketers, entrepreneurs, and anyone who wants to turn human behavior into business impact.

#TheLuckyHustle #MarketingPsychology #IDEEAgency #Entrepreneurship #AI #BrandStrategy #ConsumerBehavior #StartupStory #SouthAfrica #Podcast #TheSocialImpactShow #9191fm #Social.co.za
1 Sep English South Africa Business · Non-Profit

Other recent episodes

Grow Giraffe App Revolutionises South Africa’s Preschool Management

In this episode, Samm Marshall speaks to Tracey Chambers, CEO of Grow ECD, about how the Grow Giraffe App is transforming preschool management across South Africa. With over 4,900 early childhood centers now using the platform, Grow Giraffe is helping ECD owners streamline operations, manage finances, track learner progress, and…
1 Nov 21 min

Intro for the Triple P Bottom Line — Unplugged Interview

Today on The Triple P Bottom Line — Unplugged, Samm Marshall and Diane Naidoo sit down with Candice Knipe-Tlhotlhalemajoe, a powerhouse in corporate sustainability and Africa’s green-economy movement. Candice shares her journey of aligning profit, people, and planet, the challenges of embedding ESG in African organisations, and why she believes…
31 Oct 51 min

Champion Edition: Morgan Chen-Heyneke — Aim. Focus. Inspire.

This week, The Social Impact Show continues its celebration of young South African champions. Morgan Chen-Heyneke, an award-winning junior archer from Gauteng, joins Samm Marshall to share her journey — from discovering archery to competing at national level and learning what it really means to have a champion’s mindset. Morgan…
31 Oct 15 min

Little Ears, Big Potential — Changing How South Africa Listens

In this powerful episode of The Social Impact Show with Samm Marshall, we speak to Jessica McGuire, Director and Founder of Hope Hear and a leading voice in the Hold My Hand Community, about transforming how South Africa supports children with hearing loss. Every day, babies are born with hearing…
30 Oct 18 min

Redefining Creativity: Red & Yellow’s Big Wins at the 2025 Loeries

In this episode of The Social Impact Show with Samm Marshall, we celebrate a moment of creative triumph! Fresh from their incredible 13 wins at the 2025 Loerie Awards, we sit down with Verusha Maharaj, Managing Director of Red & Yellow Creative School of Business, to explore what fuels this…
30 Oct 13 min
All episodes