From Brain Surgery Dreams to Brand Psychology: Tayla Maree Curtis on Building IDEE Agency
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On this episode of The Lucky Hustle with Darren, we meet Tayla Maree Curtis, founder of IDEE Agency, whose journey took her from aspiring brain surgeon to marketing rock star. Fascinated by psychology and neuroscience, Tayla discovered how the science of the mind could transform branding, storytelling, and consumer behavior.
She shares how psychology and emotion drive marketing far beyond design and copy, why brand loyalty is rooted in authenticity and transparency, and how IDEE Agency helps businesses connect deeply with audiences in a world where AI often strips away the human touch.
From childhood dreams of fixing the brain to creating campaigns that get inside the brain, Tayla reveals how her obsession with understanding people has shaped her entrepreneurial journey. A conversation packed with insights for marketers, entrepreneurs, and anyone who wants to turn human behavior into business impact.
#TheLuckyHustle #MarketingPsychology #IDEEAgency #Entrepreneurship #AI #BrandStrategy #ConsumerBehavior #StartupStory #SouthAfrica #Podcast #TheSocialImpactShow #9191fm #Social.co.za
She shares how psychology and emotion drive marketing far beyond design and copy, why brand loyalty is rooted in authenticity and transparency, and how IDEE Agency helps businesses connect deeply with audiences in a world where AI often strips away the human touch.
From childhood dreams of fixing the brain to creating campaigns that get inside the brain, Tayla reveals how her obsession with understanding people has shaped her entrepreneurial journey. A conversation packed with insights for marketers, entrepreneurs, and anyone who wants to turn human behavior into business impact.
#TheLuckyHustle #MarketingPsychology #IDEEAgency #Entrepreneurship #AI #BrandStrategy #ConsumerBehavior #StartupStory #SouthAfrica #Podcast #TheSocialImpactShow #9191fm #Social.co.za
