Is SMS Still King? Inside Celerity's Multi-Channel Messaging Strategy

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In this exclusive Tech Daily Post interview, we go inside Celerity—the parent company of the legendary BulkSMS—to unpack the future of business communication.

For over two decades, BulkSMS has been the bedrock of reliable text messaging for businesses worldwide. But in an age of WhatsApp and rich media, how does a pioneer stay ahead?

We sit down with the leadership team to explore:

The Celerity Ecosystem: How the powerhouse brands BulkSMS and Kero create a unified messaging suite for every business need.

The Unbeatable Strengths of SMS: Why this universal channel remains critical for urgent alerts and notifications.

The Rise of Rich Business Messaging: Leveraging WhatsApp Business and RCS for conversational commerce and interactive marketing.

The Golden Rule: "Use Case Informs Channel": Their expert framework for choosing the right channel (SMS, WhatsApp, or RCS) for your specific business objective.

Global Reach, Local Relevance: How Celerity navigates different regional regulations and consumer habits to ensure messages get delivered.

Discover why messaging is no longer a one-size-fits-all game and how to build a multi-channel strategy that connects with your customers wherever they are.

Tune in to this masterclass on modern business communication, only on The Tech Daily Post.
15 Oct English South Africa Technology · Business

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