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From Art to Influence: The Real Value of Cultural Capital

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From art to influence, culture is the new frontier of business and it’s redefining how brands connect with audiences across Africa.

In this episode of Culture at the Core, hosted by MIC and dentsu X and powered by the dentsu Wisdom Series, we take a closer look at how creativity and culture drive economic and emotional value. Recorded at Loeries Creative Week 2025, this session brings together bold voices from marketing, media, and culture to uncover how belonging and creative expression are shaping the brands of tomorrow.
Panel:
TJ Njozela (moderator) - ECD, Dentsu Creative SA
Nadia Jaftha - Co-Founder & Creator, Ace Labs/Smile Bar SA
Andile Dlamini - Founder, Broke SA
Nikho Rudah - Strategy Lead, Dentsu/Redstar (AME) SA
Jina Min - Senior Manager, Commerce & Streaming Partnerships, Empire Africa
Elene Hudson, Co-Founder & CCD, Hudson Born S
Thank you to The Loeries for providing the audio
23 Oct English South Africa Business · Marketing

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