
#044 We need a new future | Carmen Murray
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On shaping the future from the inside out.
This is the second episode of the Powerful Women series of On Change, where we celebrate trail-blazing and visionary women who have shattered glass ceilings, defied expectations, and have chosen to lead on their own terms.
In this energetic and insightful episode, Petro du Pisani speaks to Carmen Murray, CEO of Carmen Murray Communications and the Founder of the Conscious LeadHERs movement.
Carmen Murray is a reformed marketer and a futurist who wants to not only predict the future but shape it. She shares how she designed the Authentic Intelligence Framework as a counterpoint to blindly believing in AI. Her take on AI is that it mirrors human beings and that we should be feeding it with more positive and constructive messages if we want to create a more hopeful future.
The conversation explores how women can disrupt without losing themselves, the importance of building inner capacity before chasing external success, and Carmen's vision for a more inclusive future. Carmen shares how the Conscious LeadHers movement was born and how it is now helping women to step into visible and meaningful leadership.
"...and that's how authentic intelligence framework was born. It basically says in order for us to work in tandem with artificial intelligence, we need to be our best versions of ourselves because technology is a reflection of who we are. It's a mirror to who we are." - Carmen Murray
This is the second episode of the Powerful Women series of On Change, where we celebrate trail-blazing and visionary women who have shattered glass ceilings, defied expectations, and have chosen to lead on their own terms.
In this energetic and insightful episode, Petro du Pisani speaks to Carmen Murray, CEO of Carmen Murray Communications and the Founder of the Conscious LeadHERs movement.
Carmen Murray is a reformed marketer and a futurist who wants to not only predict the future but shape it. She shares how she designed the Authentic Intelligence Framework as a counterpoint to blindly believing in AI. Her take on AI is that it mirrors human beings and that we should be feeding it with more positive and constructive messages if we want to create a more hopeful future.
The conversation explores how women can disrupt without losing themselves, the importance of building inner capacity before chasing external success, and Carmen's vision for a more inclusive future. Carmen shares how the Conscious LeadHers movement was born and how it is now helping women to step into visible and meaningful leadership.
"...and that's how authentic intelligence framework was born. It basically says in order for us to work in tandem with artificial intelligence, we need to be our best versions of ourselves because technology is a reflection of who we are. It's a mirror to who we are." - Carmen Murray
Chapters
- 00:01 Introduction to Carmen Murray
- 01:24 Carmen's origin story and early dreams
- 03:13 Translating culture into strategy
- 04:47 Shaping the future through self-reflection
- 07:14 The Authentic Intelligence Framework
- 11:48 Maintaining authenticity under pressure
- 14:02 The importance of taking breaks
- 16:13 Building a future based on hope rather than fear
- 17:38 Women's voices and conscious leaders
- 20:29 The birth and growth of Conscious LeadHers
- 23:30 Women's responsibility to reshape systems
- 25:22 Authenticity and building trust
- 27:38 Building a legacy and a better future
- 29:00 Carmen's future direction
- 30:55 Shaping the future from within
- 33:25 Redefining success and consciousness
- 36:25 Making conscious decisions
- 40:13 Carmen's legacy through Conscious LeadHers





