Russel Wasserfall Media Echoes & Influence

#13  AI and Professional Ethics

Loading player...
On this episode of Echoes & Influence, we speak with Tokiso Molefe, a seasoned communications professional and digital strategist, about the rapid pace of change driven by AI in the communications space — and the ethical questions around advising clients and billing for AI‑enhanced services.
Season 1 / Episode 13 5 Nov 2025 English South Africa Business · Education

Other recent episodes

Celebrity Endorsements

In this episode of Echoes and Influence, Jo and Frankie dive into the tricky world of celebrity spokespeople. From Gwyneth Paltrow’s headline grabbing appearance for Astronomer to infamous endorsement missteps like Kylie Jenner’s Pepsi ad, they unpack what makes celebrity partnerships succeed or fail. Expect insights on authenticity, ethics, brand…
Season 1 / Episode 12 23 min

AI in the Communications Space

On this episode of Echoes & Influence, we speak with Sarah Gooding, PR and communications leader based in Gauteng, about the transformative impact of AI on the communications industry. From content creation to strategy, Sarah opened our eyes to what practitioners need to know to stay relevant in an AI-driven…
Season 1 / Episode 11 28 min

Trust in a Changing Media Landscape

In this episode of Echoes & Influence, we speak with Rob Rose and Sarah Buitendach from Currency — South Africa’s newest business journalism platform. They share how Currency aims to redefine financial storytelling, foster trust in a changing media landscape, and make business news sharper, deeper, and more relevant. NOTE:…
Season 1 / Episode 9 37 min

Managing the V&A Comms in Season

In our second session with Donald Kau, Head of PR & Communications at the V&A Waterfront, he explains how layered planning — from traffic choreography to tenant coordination and real-time messaging — keeps Cape Town’s busiest precinct running smoothly during December’s peak.
Season 1 / Episode 10 34 min

Profile: Donald Kau, V&A Head of Communications

Donald Kau, Head of PR and Communications at Cape Town’s iconic V&A Waterfront, is a seasoned storyteller shaping one of South Africa’s most loved destinations. On Echoes & Influence, he shares insights into his career journey- from reading copies of Reader’s Digest at his grandmother’s house to managing the reputation…
Season 1 / Episode 8 30 min
All episodes