The Evolving Role of Speaker Agencies in Shaping the Narratives of Modern Events

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In this episode of Africa Event Connect, host Projeni Pather chats with Melisa Tsotetsi, Customer Manager at Unique Speakers Bureau, on the evolving role of speaker agencies in Africa’s event landscape. Melisa highlights how agencies go beyond booking talent - they shape narratives, align keynote content with brand strategy, and amplify authentic African voices. The discussion covers trends in audience expectations, the growing demand for relatable and diverse speakers, and the importance of representation on stage. Melisa also reflects on her leadership journey, the role of technology in audience engagement, and why storytelling remains central to impactful, future-ready events.

14 Nov English South Africa Business · Management

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