Listening as a Reputation Tool with Roger Christie
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How your digital reputation opens possibilities.
In this episode of Speech Bubbles, host Charlotte Otter talks with Australian reputation strategist Roger Christie; founder of Propel and host of Your Digital Reputation. Together they explore how leaders can use platforms like LinkedIn to earn trust, amplify impact, and change outdated archetypes of leadership – especially for women and under-represented leaders.
Roger argues that your digital reputation is no longer a nice to have – it’s the gateway to opportunities, stakeholder trust, and commercial success. He explains why LinkedIn isn’t about vanity metrics or broadcast content, but about listening first, finding your tribe, and building high-trust relationships at scale.
Charlotte and Roger discuss:
* Why your online reputation often speaks louder than your offline one
* How to shift from thinking social media is superficial self-promotion to it's a critical business tool
* A CEO case study: from sceptic to confident, visible digital leader
* How women and leaders from diverse backgrounds can use digital channels to bypass traditional barriers
* Safety, trolls, and why opting out of digital spaces is actually the bigger risk
* Reinvention, purpose, and Roger’s Purpose Pyramid as a practical tool for emerging leaders
* Why the old navy-suit, loud, confident archetype of leadership is breaking down – and what’s replacing it
Roger also shares his own leadership journey, what it’s like to co-lead Propel with his wife Gemma, and the experiences around social media that shaped his thinking and their business.
If you’re an emerging or established leader who wants to build online visibility, protect your reputation, and lead as your whole self, this conversation will give you practical steps – and permission – to start showing up differently today.
In this episode of Speech Bubbles, host Charlotte Otter talks with Australian reputation strategist Roger Christie; founder of Propel and host of Your Digital Reputation. Together they explore how leaders can use platforms like LinkedIn to earn trust, amplify impact, and change outdated archetypes of leadership – especially for women and under-represented leaders.
Roger argues that your digital reputation is no longer a nice to have – it’s the gateway to opportunities, stakeholder trust, and commercial success. He explains why LinkedIn isn’t about vanity metrics or broadcast content, but about listening first, finding your tribe, and building high-trust relationships at scale.
Charlotte and Roger discuss:
* Why your online reputation often speaks louder than your offline one
* How to shift from thinking social media is superficial self-promotion to it's a critical business tool
* A CEO case study: from sceptic to confident, visible digital leader
* How women and leaders from diverse backgrounds can use digital channels to bypass traditional barriers
* Safety, trolls, and why opting out of digital spaces is actually the bigger risk
* Reinvention, purpose, and Roger’s Purpose Pyramid as a practical tool for emerging leaders
* Why the old navy-suit, loud, confident archetype of leadership is breaking down – and what’s replacing it
Roger also shares his own leadership journey, what it’s like to co-lead Propel with his wife Gemma, and the experiences around social media that shaped his thinking and their business.
If you’re an emerging or established leader who wants to build online visibility, protect your reputation, and lead as your whole self, this conversation will give you practical steps – and permission – to start showing up differently today.
Chapters
- 00:00 Introduction to Speech Bubbles and Roger Christie
- 02:38 How reputation creates impact in the digital age
- 04:26 LinkedIn as a relationship-building tool, not just broadcast platform
- 06:56 Case study: transforming a reluctant CEO into an engaged online leader
- 11:33 The power of listening in social media engagement
- 13:54 Helping female leaders build trust online to bypass traditional barriers
- 18:13 Online safety for women and managing digital harassment
- 22:04 Roger's leadership journey from agency employee to entrepreneur
- 25:59 Running a business with a spouse: complementary skills and mutual respect
- 28:30 The path to entrepreneur and finding your passion
- 31:34 Authenticity in reputation management across online and offline domains
- 34:57 Changing the archetype of leadership through digital presence
- 38:50 Book recommendations and advice for emerging leaders
- 42:50 Closing thoughts
