The BIG creative reset
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Ad New Year is that brief moment after The Loeries when the industry resets after a busy award season and looks forward to new work. In this episode, we look back on the past year and on tackling new challenges.
This episode features guest host Fran Luckin, CCO at VML, along with Jacquie Mullany, ECD at FCB Africa, and Saf Sindhi, CCO and co-founder of the new independent agency Bananas.
This episode centres on the importance of fostering a positive work culture, navigating the impact of AI on the advertising industry, and maintaining creativity in award-winning work. The conversation also highlights personal experiences from the past year, including challenges, strategies for motivation and innovation, the rise of independent agencies, changing criteria for creative judging, and the role of joy and humour in creative projects.
In this episode:
00:00 Introduction and Setting the Scene
00:53 Welcome to the Podcast
01:53 Reflecting on the Year in Advertising
03:36 Challenges of Starting an Independent Agency
07:19 The Role of Awards in the Creative Industry
08:57 Navigating Trends and Originality in Advertising
12:19 The Impact of AI on Craft and Creativity
16:37 Motivating Creative Teams
20:37 Finding Fun in Advertising
21:26 Embracing Mischief and Meaning
22:26 The AI Dilemma in Advertising
26:39 Balancing Craft and Technology
33:38 South African Creativity and Unity
37:14 Hope for the Future of Creativity
39:29 Encouraging Young Talent
41:16 Conclusion
This episode features guest host Fran Luckin, CCO at VML, along with Jacquie Mullany, ECD at FCB Africa, and Saf Sindhi, CCO and co-founder of the new independent agency Bananas.
This episode centres on the importance of fostering a positive work culture, navigating the impact of AI on the advertising industry, and maintaining creativity in award-winning work. The conversation also highlights personal experiences from the past year, including challenges, strategies for motivation and innovation, the rise of independent agencies, changing criteria for creative judging, and the role of joy and humour in creative projects.
In this episode:
00:00 Introduction and Setting the Scene
00:53 Welcome to the Podcast
01:53 Reflecting on the Year in Advertising
03:36 Challenges of Starting an Independent Agency
07:19 The Role of Awards in the Creative Industry
08:57 Navigating Trends and Originality in Advertising
12:19 The Impact of AI on Craft and Creativity
16:37 Motivating Creative Teams
20:37 Finding Fun in Advertising
21:26 Embracing Mischief and Meaning
22:26 The AI Dilemma in Advertising
26:39 Balancing Craft and Technology
33:38 South African Creativity and Unity
37:14 Hope for the Future of Creativity
39:29 Encouraging Young Talent
41:16 Conclusion
