
[Audio Pod] How to Land Sponsorships, and SA's Lost Economy
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In Useful Updates, we unpack the global shifts shaping SA’s economy — from a long-awaited ratings upgrade and reactions to the MTBPS, to major resignations from Michael Burry, Nancy Pelosi and Warren Buffett. We break down interest-rate decisions, Walmart’s latest SA update, Revolut’s banking license move, and why the WBC is flagging Chinese cars. Plus: what the G20, B20 and C20 mean for markets.
For our Deep Dive, we get into the business of sponsorships — how corporates choose who to back, why teams and creators get paid what they do, and what actually goes into landing (and keeping) a sponsor.
Then for "Make It Make Sense", we track the money behind SA’s proposed government MVNO and Samsung’s massive $310bn AI spend. We also look at South Africa's lost economy.
Finally, in Unfiltered Opinion, we share our controversial view on the G20 in Gauteng: government can fix roads, robots and infrastructure instantly — they just need international guests to do it.
For our Deep Dive, we get into the business of sponsorships — how corporates choose who to back, why teams and creators get paid what they do, and what actually goes into landing (and keeping) a sponsor.
Then for "Make It Make Sense", we track the money behind SA’s proposed government MVNO and Samsung’s massive $310bn AI spend. We also look at South Africa's lost economy.
Finally, in Unfiltered Opinion, we share our controversial view on the G20 in Gauteng: government can fix roads, robots and infrastructure instantly — they just need international guests to do it.
Chapters
- 00:01 Disclaimer
- 00:52 Opening
- 02:36 Useful Updates
- 11:39 Deep Dive: How to Land Sponsorships
- 33:04 Make-It-Make-Sense
- 43:14 Unfiltered Opinion of the Week
- 44:56 Disclaimer

